Email Marketing Specialist

Employment Type: Full-Time
Working Hours: EST Time Zone

About Pavago
Pavago is seeking a highly experienced and results-driven Email Marketing Specialist to join our client’s team. This role is ideal for a marketing professional with strong expertise in email marketing, project management, and Content Marketing. You will be responsible for executing strategic marketing initiatives, optimizing email campaigns, and managing various Content Marketing efforts such as webinars, case studies, and LinkedIn content for B2B.

Responsibilities:

• Email Marketing: Plan, execute, and optimize email campaigns, including both HTML mass emails and cold email marketing efforts.
• Salesforce Sequences & Cadences: Write content, determine target lists (including agents, employees, and clients), structure cadences, and enrol sales reps.
• Email Caedance Structure: Build an Email Caedance Structure for the Sales Team.
• Cold Email Campaigns: Develop, execute, and optimize Targeted Cold Email Outreach to generate and nurture leads.
• Webinars: Plan and schedule webinars, develop PowerPoint presentations, and manage communication with target audiences.
• Case Studies & Blog Posts: Identify key content topics, create engaging blog posts and case studies, source imagery/videos, format and publish, and ensure strategic distribution across marketing channels.
• LinkedIn Content Management: Plan, write, and publish LinkedIn posts, manage content calendars, and ensure content aligns with marketing objectives.
• Project Management: Oversee the coordination of multiple marketing projects, ensuring deadlines are met and efforts are aligned with company goals.

What Makes You a Perfect Fit:

• Required Experience: 4-5 Years of Experience in Email Marketing and Content Marketing.
• Email Marketing Expertise: Proven experience in both mass email marketing (HTML) and cold email outreach strategies.
• Project Management Skills: Ability to coordinate and execute multiple marketing initiatives efficiently.
• CRM & Automation Knowledge: Familiarity with Salesforce (High Velocity Sales/Sequences), Pardot, Clay and other marketing automation tools.
• Content Execution: Strong ability to package and market content effectively to different audiences.
• Strategic Mindset: Ability to develop and implement targeted marketing campaigns that drive engagement and conversions.

What Does a Typical Day Look Like?
As an Email Marketing Specialist, your day will include crafting and optimizing email marketing campaigns, developing targeted sales cadences, planning engaging LinkedIn and blog content, and managing digital marketing projects. You will collaborate with various teams to ensure marketing initiatives align with business goals and drive audience engagement.

Interview Process:

• Initial Phone Call: A brief discussion to assess your marketing experience and alignment with the role.
• Video Interview: An in-depth conversation exploring your email marketing strategies, project management skills, and creative approach.
• Final Interview: A comprehensive discussion with the client to evaluate your fit within the team.
• Background Check: Verification of references and professional experience.

Ready to Apply?
If you have a passion for Email Marketing, Project Management, and Content Marketing Strategy, we’d love to hear from you! Apply now to join Pavago's client team as a Email & Content Marketing Specialist