Customer Marketing Associate

Pendo is seeking a Customer Marketing Associate to help grow our customer base by driving engagement, retention, and expansion. As part of the Revenue Marketing team, you’ll play a key role in developing and executing data-driven strategies that enhance product adoption, nurture users through critical lifecycle stages, and uncover opportunities for revenue growth. Your work will directly contribute to building stronger customer relationships and maximizing long-term value.

The ideal candidate thrives in a fast-paced environment, using insights to rapidly build, test, and refine programs that drive customer growth and directly impact net revenue retention (NRR). You’ll collaborate cross-functionally to deliver impactful campaigns, shape customer journeys, and ensure users get the most out of Pendo. If you’re passionate about creating marketing strategies that fuel customer growth, we’d love to hear from you.

Responsibilities (What You’ll Do)

• Support expansion opportunities: Partner with sales, customer success, and product marketing to develop campaigns that identify and convert upsell and cross-sell opportunities.
• Drive customer adoption & retention: Support development of campaigns to increase engagement with Pendo’s platform, ensuring customers realize ongoing value & reducing churn. 
• Optimize customer journey touchpoints: Work with cross-functional teams to refine the user experience both in-product and externally. Own nurture programs that guide users to key activation moments and growth opportunities. 
• Leverage in-product marketing: Collaborate with product teams to enhance in-app experiences that drive feature discovery, deeper adoption and product led growth. 
• Analyze & report on performance: Use data from Pendo, Marketo, Salesforce and other tools to track key KPIs and continuously improve marketing efforts.
• Collaborate cross-functionally: Work with content, demand gen, lifecycle, digital marketing and customer success to build integrated campaigns that maximize customer engagement.
• Voice of the customer: Identify and develop initiatives to support Pendo’s advocates & champions. Gather, analyze and advocate for customer feedback to improve the overall experience across teams. 
• Test & optimize programs: Run A/B tests and experiments to improve engagement rates, conversion paths, and overall program effectiveness.

Qualifications (What You Have)

• 2-4 years of experience in B2B SaaS marketing, preferably in customer marketing, lifecycle marketing, or growth marketing (demand gen)
• Experience with email marketing, in-product messaging, and customer journey mapping
• Familiarity with marketing automation tools (Marketo, HubSpot, or similar) , analytics platforms (ie. Looker), and product platforms (ie. Pendo or similar) 
• Ability to collaborate across teams and manage multiple projects in a fast-paced environment
• Excellent written communication skills with a customer-first mindset
• Strong analytical mindset with experience running A/B tests and using data to drive decisions

Why Pendo?

At Pendo, you’ll join a dynamic and passionate team working at the cutting edge of product-led growth. We offer:

• Competitive salary and benefits
• A collaborative, fast-paced, and supportive culture
• Growth opportunities in one of the fastest-growing SaaS companies
• The chance to work with some of the smartest minds in product and marketing

Join us and help shape the future of customer marketing at Pendo! 🚀

Pendo Description:

Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success.  Our mission is to improve society's experience with software.

Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.

EEOC

We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.

Accessibility

Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require an accommodation for any part of the recruitment process, please send a request to: accommodation@pendo.io. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.

Compensation

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.

The expected salary range for this role to be performed in

Raleigh, NC is $64,300 - $80,400

Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.

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