Marketing Manager, Loyalty

Join Philz to craft a best-in-class program in our new Marketing Manager, Loyalty role that keeps customers coming back for their cups of love. In this role, you’ll develop smart, data-driven strategies to grow membership, design exciting promotions, and enhance the customer experience. Partnering across teams, you’ll bring the program to life with seamless execution and engaging customer communications—all while fueling a deeper connection to the beloved Philz brand.

This is a remote position, however, you must be based in one of the following Philz markets - California (SF Bay Area or Southern California).

WHAT YOU'LL DO

Strategy and Insights

• Develop and implement strategies to attract new loyalty program members and increase engagement and frequency among existing members.
• Combines economic trends and consumer research with internal and external data to craft short and long-term loyalty program strategies.
• Analyzes loyalty data to develop actionable insights, build strategies, and execute plans that enhance customer lifetime value.
• Conducts testing, analyzes results, and scales successful initiatives to meet program objectives.
• Evaluates program financials, partnering with analytics teams to ensure accurate growth projections and business cases.

Program Execution and Optimization

• Designs and executes targeted challenges, promotions, and initiatives for different customer segments.
• Oversees the execution of promotions and rewards incentives to drive desired customer behaviors.
• Collaborates with digital experience and IT teams to enhance the digital loyalty platform and improve the member experience.

Communication and Collaboration

• Partners with operations teams to develop training materials and internal communications, ensuring widespread program understanding and adoption.
• Leads the creation of marketing communications and in-location merchandising to educate and attract customers to the loyalty program.

WHAT YOU'LL NEED

• 4-6 years of marketing experience in restaurant, retail, CPG, or other B2C industries.
• Experience in digital commerce, loyalty program management, CRM, or direct-to-consumer businesses.
• Background in Marketing, Economics, Finance, or Business Strategy is highly desirable.
• Proven ability to work in a dynamic, fast-paced environment with flexibility and adaptability.
• Strong analytical skills and a track record of converting data insights into actionable strategies.
• Familiarity with loyalty management technologies (e.g. Paytronix, Braze, Square,) is highly preferred.
• Excellent presentation, verbal, and written communication skills.
• Demonstrated ability to influence stakeholders across different levels of the organization, including non-direct reports.
• Self-motivated and capable of managing complex projects independently.
• Strategic thinker with strong problem-solving abilities and the capacity to adjust priorities swiftly.
• Proficient in collaborating with cross-functional teams, including technical and non-technical groups.