Creative Producer (Remote)

Overview of the role:

Join us at PolicyMe! We're modernizing insurance and we'd like your help. The Canadian insurance landscape has remained largely unchanged for decades and we are in the process of changing that. We're a remote-first, Toronto-based startup with big ambitions.

Who You Are:

You are a full-stack content creator who can handle the entire production process from pre- to post-production.

You are extremely curious, resourceful, and detail-oriented. Solving problems and delighting customers motivates you. You ask the right questions to find the right problem. You push yourself to constantly improve the status quo and find new ways to approach problems. You love to help people and share what you know! No gatekeeping here :)

Your role will be dynamic. You need to be proficient in video production and graphic design. Being skilled in 2D/3D animation is a huge advantage.

You also need to be a leader—a systematic thinker. You must be able to create briefs, manage freelancers/contractors, and balance multiple projects simultaneously.

About the Role:

We’re hunting for a data-obsessed Creative Producer who lives at the intersection of paid advertising and storytelling. You’ll own end-to-end production of high-performing ads (Meta, LinkedIn, YouTube) and organic content that builds trust and positions PolicyMe as a leader in insurance.

This isn’t just a “make it pretty” role; you’ll dissect metrics, iterate relentlessly, and turn insights into creative that moves the needle.

• Full-Stack Content Creation (60%):
• Produce scroll-stopping video ads, static visuals, and animations (2D/3D skills = major bonus).
• Develop organic content (YouTube scripts, blog graphics) and sales enablement tools (brochures, pitch decks).
• Edit raw footage, design motion graphics, and ensure brand consistency across all assets.
• Leverage AI to scale the production rate and improve the creative quality.

• Paid Advertising Mastery (30%):
• Lead ideation, production, and optimization of paid social campaigns that outperform industry benchmarks.
• Use performance data to test creatives, refine messaging, and scale winning concepts.
• Collaborate with Growth Marketing to align creative with audience targeting, budgets, and KPIs (CPA, ROAS).

• Leadership & Operations (10%):
• Build and manage a network of freelancers (videographers, animators) to scale production.
• Create airtight creative briefs and systems to streamline workflows.
• Stay ahead of trends in paid ads and AI tools.

• Portfolio showcasing 5–7 paid ad campaigns you spearheaded (include performance results if possible).
• Experience managing freelancers/agencies and budgets over $50K.
• Ability to storyboard, shoot, edit, and deliver video ads in under 72 hours when needed.
• A paid ads wizard: 3–5 years crafting high-converting social campaigns (Meta Ads Manager expertise required). Portfolio must include examples of ads you’ve built from scratch.
• A Swiss Army knife of creativity: Proficient in Adobe Suite (Premiere Pro, After Effects, Photoshop) and Figma. Bonus for Blender/Cinema4D.

• Data-driven storyteller: You geek out over metrics and know how to turn a CTR into a compelling narrative.
• Owner mentality: You thrive in ambiguity, solve problems before they’re spotted, and obsess over details (pixel-perfect type, seamless cuts).
• No-ego collaborator: You’ll debate a creative idea passionately but pivot quickly when data proves you wrong.

About PolicyMe:

PolicyMe is a Venture-Backed InsurTech startup on a mission to put families first, protecting them with the honest and uncomplicated life insurance they deserve. Through technology, PolicyMe is streamlining the traditional insurance process, removing barriers and inefficiencies to deliver a fully-underwritten life insurance policy that families deserve but with fewer steps and lower costs. PolicyMe makes it easy to get a quote and apply for term life insurance online in 20 minutes or less. Since our launch in 2018, we have grown exponentially, selling over $1 billion in life insurance coverage to Canadians.

PolicyMe was also most recently voted as one of Canada's 50 Most Impactful Companies of 2021, and has been mentioned in BetaKit, National Post, the Global & Mail, Global News and more. If you're interested in being considered for this opportunity, please submit a resume.

Commitment to Equal Opportunity:

PolicyMe is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Accessibility Statement:

PolicyMe is dedicated to ensuring an accessible experience for all candidates. If you require accommodations during the application process, please let us know in the "Additional Information" section of the job application. We are committed to working with you to provide support and make reasonable adjustments throughout the process.