Senior B2B Marketing Manager, Buyer & Seller Programs

Who We Are

At Realtor.com , we don’t just connect people with homes—we empower real estate professionals to succeed in an evolving market. Our B2B marketing team is at the forefront of this mission, developing innovative programs that drive customer engagement, business growth, and industry leadership. As we expand our Buyer & Seller Programs, we need a dynamic and strategic marketing leader to help us bridge the gap between consumers and the real estate professionals who serve them.

Why We Need You:

The real estate landscape is more competitive than ever, and real estate professionals need every advantage to attract, convert, and retain clients. That’s where you come in.

As our Senior B2B Marketing Manager, Buyer & Seller Programs, you will play a critical role in bringing our marketing strategies to life—executing high-impact initiatives that connect homebuyers and sellers with top real estate professionals. Working cross-functionally, you will help ensure our programs are well-planned, flawlessly executed, and continuously optimized to drive engagement, lead generation, and conversion.

Without you, we risk missing critical opportunities to strengthen the bridge between consumers and real estate professionals. With you, we’ll create seamless, high-converting marketing campaigns that help real estate professionals grow their businesses while delivering exceptional value to buyers and sellers.

Here’s What You’ll Be Doing:

As the Senior B2B Marketing Manager, Buyer & Seller Programs, you will be responsible for the planning and execution of marketing initiatives that drive engagement and lead conversion for homebuyers and sellers. You will work cross-functionally with Product, Sales, Customer Success, and Demand Generation teams to implement marketing programs that align consumer experiences with Realtor.com ’s tools and services. Your focus will be on executing key marketing cycles, ensuring programs are optimized for performance, and driving measurable impact for both real estate professionals and the buyers and sellers they serve.

Key Responsibilities:

• Lead and support B2B marketing cycles for Listing/Seller initiatives, driving targeted campaigns that generate high-quality seller leads for top real estate professionals.
• Lead and support B2B marketing cycles for Buyer initiatives, leveraging lead-generation products, demand generation strategies, and sales collaboration to grow quality buyer leads.
• Partner cross-functionally to support product launches and programs that align consumer experiences with customer-facing products and other key initiatives.
• Optimize customer and consumer journeys, identifying opportunities to create seamless and high-impact touchpoints between buyers, sellers, and real estate professionals.
• Collaborate with Demand Generation, Sales, and Product teams to ensure alignment across all marketing efforts, driving measurable improvements in conversion rates and customer satisfaction.
• Analyze program performance, track KPIs such as lead retention rates and NPS scores, and use data to refine and optimize future marketing strategies.

What you'll bring:

• 6+ years of experience in B2B or B2B2C marketing, with a focus on lead generation, customer engagement, or lifecycle marketing.
• Proven ability to develop and execute marketing programs that drive customer acquisition, engagement, and retention.
• 4+ years experience in real estate, proptech, fintech, or a related industry, with a deep understanding of buyer and seller dynamics.
• Strong analytical skills and experience using data to optimize marketing programs and improve performance metrics.
• Exceptional communication and storytelling abilities, with a knack for crafting compelling messaging that resonates with customers.
• Experience working cross-functionally with Sales, Product, and Customer Success teams to execute high-impact marketing initiatives.

It Would Be Nice If…

• You’ve successfully launched and scaled marketing programs that connect consumers with professionals in a marketplace or platform-based business.
• You have experience working with CRM and marketing automation tools.
• You’ve led initiatives that improved customer NPS scores, lead conversion rates, or engagement metrics.
• You have a passion for real estate and a strong understanding of how agents and brokers grow their businesses.

How we Reward you:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location