Director, Brand Marketing

The Director of Brand Marketing plays a pivotal role in discerning and synthesizing local consumer insights and market intelligence, with a focus on driving top-of-mind awareness, brand affinity, relevance, salience, and per capita consumption. This role involves close collaboration with the Region Head of Marketing to shape the annual business strategy, including the creation, planning, and implementation of localized brand campaigns, while ensuring consistent and accurate brand representation. Acting as the "guardian of the brand" within the region, the individual is instrumental in facilitating sustainable, long-term growth aligned with global brand values. The position demands an innovative approach to balancing immediate business demands with future opportunities, and requires the development of regionally tailored strategies that reflect our national brand plan. Additionally, the Region Head of Brand Marketing is responsible for mentoring their team to achieve exceptional execution of these strategies.

CONSUMER INSIGHTS

Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence marketing initiatives

Leverage local sales data, consumption statistics and consumer insights to identify volume driving product opportunities

Ensure Regional Marketing Teams create inclusive and culturally relevant communications and experiences that authentically reflect and celebrate diverse communities within the region

REGIONAL BRAND MARKETING STRATEGY & PLANS

Protect brand equity by ensuring all local brand efforts are executed in line with national/global strategy and guidelines

Develop the annual Regional Brand Marketing Business Plan, that pays into the overarching National Brand Marketing direction

Oversee the development of innovative, insight driven local '360' marketing plans that drive demand of our product & increase awareness through occasions and consumer activations

Drive Always-On Occasions (work, socializing, study, fitness, gaming) year-round through impactful, cross-functional initiatives

Lead collaboration with regional Sports, Culture, and Media teams to optimize outcome of brand initiatives

Contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results and sharing learnings throughout campaign development & execution

Constantly identify emerging consumer trends and identify opportunities for Red Bull Marketing to activate consumers in new and exciting ways

BEVERAGE INITIATIVES AND SALES SUPPORT

Drive awareness and trial of Red Bull new product launches by developing regional activation initiatives

Ensure regional look & feel utilizes national marketing assets when possible while also following national/global creative guidelines

Leverage national Brand Calendar and Shopper Marketing guidance to sell in brand plan to non-shopper managed regional accounts

Collaborate with regional sales, national product marketing and national shopper marketing teams to drive consumer engagement at retail

Lead POS strategy for the region

ADVERTISING & CREATIVE

Provide Advertising Team local insights to guide the planning and execution of regional advertising plans

Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers

Guide creative agencies to deliver world class creative output

LEADERSHIP

Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring

Provide ongoing coaching and support for team of Brand and Consumer Collecting Managers

Build the annual objectives for Regional Brand team members and conduct on-going, mid-year and end of year performance evaluations

Accountable for local Consumer Collecting resource allocation

Ensure Region Consumer Collecting and Collegiate Marketing KPIs are achieved

Build a strong, transparent, trusting partnership and cooperation with management and employees

10+ years of brand marketing experience

Strong experience in consumer marketing and retail activation, preferably in a CPG environment

An understanding and working knowledge of digital and social media

Experience curating and implementing strategies in local markets

Use insights and partner with accounts to build local programs that grow consumption

Experience managing successful teams and growing talent

Experience managing budgets and working with traditional and non-traditional brand marketing strategies

Bachelor's degree or equivalent work experience

Must be fluent in English, additional language skills an advantage

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $115,280 to $172,920 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.