Specialist, Product Marketing - Consumer Activations

The Specialist, Product Marketing - Consumer Activations works within the RBNA Product Marketing team to support fundamental tasks involved in the Point of Sale and in-store messaging process from strategy development across all areas of Brand, to delivery in alignment with Trade Marketing to the Sales organization. 

The Specialist, Product Marketing - Consumer Activations t will be a single source of truth for POS matters within Brand, streamline processes, ensure proper documentation, uphold current and new brand standards, and drive process efficiencies across RBNA. In addition, the Product Marketing Specialist will manage all internal communications on the topic across Brand (National + Regional analysis), and to our external partner agency on any POS-related deliverable, and the annual In-Store Messaging calendar & all associated applications, clearly communicating Red Bull’s Trade Marketing strategies to our sales and marketing audiences.

FULFILLS THE DEVELOPMENT OF A PREMIUM BRAND PRESENCE AT RETAIL  

Upholds brand standards for occasions & consumer activation campaigns, product adjacencies, beverage initiatives & shopper marketing programs. Last check before going to print, ensures final creative for Occasions & Consumer activation campaigns uphold brand standards 

Supports clean-store policy programs as the liaison between Product and Shopper Marketing  

Owns catalog of key visuals approved from Point of Sale. Organization of catalog of key visuals in all RBNA systems incl. Creative Store, ISM Calendar tool, etc. across both national + regional initiatives 

Supports POS planning, strategy, and ad-hoc development for 360 campaigns, retailtainment & pop-up store projects for Product & Shopper Marketing 

Coordinates POS creative testing for National pillars, Regional 360 campaigns, Always-on Occasions & Big Moments, Consumer Activation programs, & select Shopper marketing initiatives  

Supports commercialization of annual In-Store Messaging calendar by overseeing all print campaigns to ensure on-time delivery and execution of all POS suites at both the national & regional level 

Owns key visual approvals for Point-of-Sale execution, and liaises with Trade Marketing who then fulfills the mechanical development process with print POS production partner 

Liaises with the creative agency of record and print production partner as needed to ensure all outputs are consistent with Brand standards 

Ensures all Brand POS assets align with global and national guidelines  

MANAGES INTERNAL SYSTEMS TO DRIVE AWARENESS OF TRADE MARKETING PRODUCTS & STRATEGIES  

Maintains the annual In-Store Messaging calendar & all associated platforms, all POS represented within Brand Net, SharePoint & Hub space while pushing for regular national & field engagement to manage updates (i.e. monthly Brand deck) 

Collaborates with Brand Sell deck team to integrate POS updates in internal communication tools (i.e., monthly Brand call, National Activation Call) 

Maintains RBNA Off Premise POS catalogs with high attention to detail to ensure accuracy  

Maintains RBNA On-Premise POS catalog with efficiencies & brand standards at the highest area of focus 

Manages internal shared drive to ensure all POS projects are properly tracked and organized 

DRIVES INNOVATION & ENSURES SUSTAINABILITY ACROSS ALL POS/RETAIL INITIATIVES 

Ongoing evaluation & assessment of the success of the ZONE approach & its translation to Small, Large format , independent & On-Premise environments 

Leads S.W.O.T. analysis for trade execution for in store for Brand programs including areas of focus for the continued up-leveling of our point of sale 

Leads competitive analysis for activations within the trade as a means of inspiration & discussion for RBNA to consider  

Leads monthly/quarterly/& annual reviews of POS programs at the national & regional level, acting as the source of truth for POS suites across Off & On Premise, current status, program live dates, ordering dates, etc in order to ensure program execution as well as sustainability measures (production vs fulfillment vs volume 

Facilities ongoing Store Checks with comprehensive recaps and actions plans 

2+ years of consumer goods industry experience with exposure to retailers required 

Strong planning, prioritization, and project management competencies 

Exceptional communication skills, including presenting, writing and collaboration abilities 

The ability to multi-task and work in a fast-paced environment are a must 

Strong interpersonal skills that facilitate cross-department networking 

Conscientious, strong attention to detail, self-starting 

Creative mind, not afraid to question and improve the “status quo” 

Strong conceptual thinking and design critiquing skills 

Some Technical Knowledge of POS Production (Print, Permanent, Temporary) preferred 

Experience working with Agencies or Production suppliers preferred 

Must be proficient in Microsoft Excel, Outlook and PowerPoint 

Live and represent the Red Bull Brand 

Bachelor's degree or equivalent work experience 

Must be fluent in English, additional language skills an advantage 

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $65,600 - 98,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.