B2B Product Marketing Manager - job 1 of 2

Job Summary

A company is looking for a Product Marketing Manager B2B.

Key Responsibilities

• Launch and manage lead generation campaigns across various channels to drive qualified leads
• Optimize the full marketing funnel by tracking performance, running tests, and improving conversion rates
• Develop content and messaging, including landing pages, video scripts, and case studies, while collaborating with internal and external stakeholders

Required Qualifications

• 3+ years of B2B marketing experience, preferably in a growth-stage environment
• Proven experience in lead generation and funnel optimization with a track record of successful campaigns
• Hands-on experience with tools such as Salesforce, Google Ads, and marketing automation platforms
• Strong analytical skills with the ability to make data-informed decisions and present results
• A strategic thinker who thrives in fast-paced, entrepreneurial settings