Marketing Automation Engineer – Sales & Marketing

Are you a tech-savvy marketer with a passion for automation? Do you thrive in a fast-paced, dynamic environment? American Express is seeking a Marketing Automation Engineer to join our Sales & Marketing team. As the Marketing Automation Engineer, you will play a critical role in driving our customer engagement and retention strategies through the design, implementation, and optimization of marketing automation campaigns. We are looking for a driven and innovative individual with a strong understanding of marketing automation tools and techniques. Join our team and help us deliver exceptional experiences to our customers through the power of automation.

Design and implement marketing automation campaigns to drive customer engagement and retention.
Utilize marketing automation tools to optimize and personalize customer experiences.
Collaborate with cross-functional teams to develop and execute effective marketing strategies.
Continuously analyze campaign performance and make data-driven recommendations for improvement.
Stay up-to-date on industry trends and best practices in marketing automation.
Troubleshoot and resolve any technical issues related to marketing automation platforms.
Develop and maintain documentation for marketing automation processes and procedures.
Train and educate team members on marketing automation techniques and best practices.
Conduct A/B testing to continuously improve campaign effectiveness.
Create and maintain automated reports and dashboards to track and communicate campaign results.
Work closely with data analysts to ensure accurate and timely data integration for marketing campaigns.
Collaborate with creative teams to develop engaging content for automated campaigns.
Monitor and maintain the health and performance of marketing automation tools.
Proactively identify opportunities for automation to increase efficiency and effectiveness in marketing efforts.
Drive innovation and experimentation in marketing automation to improve customer experiences.

American Express is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.