Senior Marketing Analytics Manager - job 2 of 3

Job Summary

A company is looking for a Senior Marketing Analytics Manager to lead measurement and reporting practices that drive data-informed decision making across marketing efforts.

Key Responsibilities

• Develop and implement a KPI framework to optimize marketing performance
• Produce regular reports with actionable insights to enhance marketing strategies
• Collaborate with teams to monitor and analyze data for continuous improvement

Required Qualifications

• Minimum of 8 years of experience in data analytics or digital marketing analytics
• Bachelor's degree in Business, Marketing, Data Analytics, or a related field
• Proven experience in optimizing digital marketing campaigns across various channels
• Strong understanding of data management and tracking techniques
• Advanced proficiency with data visualization tools and web analytics platforms