Senior Product Marketing Manager - job 3 of 7

Job Summary

A company is looking for a Senior Product Marketing Manager focused on Health Plans.

Key Responsibilities

• Own the go-to-market strategy for health plan offerings, including positioning and messaging
• Translate complex mental health solutions into compelling value propositions for payers
• Develop content and collateral to support sales and partner success teams

Required Qualifications

• 5-7+ years of experience in product marketing, preferably in digital health or B2B2C healthcare solutions
• Proven ability to lead go-to-market initiatives involving multiple stakeholders
• Strong understanding of payer dynamics and effective communication with them
• Experience collaborating cross-functionally with product, sales, and customer success teams
• Analytical mindset with the ability to derive strategic insights from data