Paid Media Strategist

About Our Client:

They are a results-driven, quality-focused performance marketing agency with a strong emphasis on Google and Meta Ads (90% of their work), complemented by LinkedIn, Microsoft, and programmatic advertising. Additionally, they engage in web development (WordPress), SEO, and social media marketing. Their culture is centered around growth, ownership, accountability, and a commitment to high performance.

About the role:

They are seeking an intermediate to senior-level Paid Media Specialist to take full ownership of paid advertising campaigns, oversee performance marketing strategies, and interact directly with clients. The right candidate will have strong communication skills, a strategic mindset, and the ability to contribute to and improve internal processes.

Key Responsibilities:

• Conduct audits of new and existing accounts to assess performance and identify gaps.
• Build and rebuild campaign strategies to drive results.
• Implement, manage, and optimize Google and Meta Ads campaigns.
• Work with LinkedIn, Microsoft, and programmatic advertising as needed.
• Analyze data, develop trends, and adjust campaigns for continuous improvement.
• Engage in daily huddles and end-of-day reports.
• Collaborate with and mentor junior performance strategists.
• Suggest and implement process improvements to enhance efficiency and effectiveness.
• Contribute to agency-wide AI strategy and strategic talent acquisition.
• Help measure and showcase the impact of our services for clients.

• 3+ years of experience in paid media, preferably in an agency setting.
• Strong expertise in Google Ads and Meta Ads.
• Experience managing LinkedIn, Microsoft Ads, and programmatic campaigns is a plus.
• Strong analytical skills with the ability to interpret data and develop actionable insights.
• Ability to build, optimize, and oversee multiple campaigns across different clients.
• Experience interacting with clients and reporting on campaign performance.
• Self-driven with a strong sense of ownership and accountability.
• Comfortable working remotely with minimal supervision.
• Growth-minded and eager to continuously improve systems and processes.
• Experience leading teams is a plus, with the potential to grow into a supervisory role.
• Familiarity with web development (WordPress), SEO, and social media marketing is a plus.

• Fully remote position with a collaborative and supportive team.
• Opportunity for career growth into a leadership role.
• 5 paid sick days per year.
• 2 weeks PTO.
• Observance of Canadian holidays.
• Salary range of $2,500 - $3,500 USD per month

This position is open to candidates who are both based and residing in Latin American (LATAM) countries, such as Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela.

Applicants based outside LATAM, including those in the United States or other regions, will NOT BE CONSIDERED. Resumes must be submitted in ENGLISH, and applications that do not meet these criteria will be automatically rejected.