CRM & Loyalty Marketing Specialist

Data Driven Marketing Professional - Loyalty & CRM Specialist

Renewal by Andersen - Carmel, IN

We're seeking a seasoned data driven marketing professional to join our team as a Loyalty & CRM Specialist. In this role, you will leverage your expertise in customer relationship management (CRM) software to develop and execute targeted marketing strategies, driving repeat business with our existing business-to-consumer (B2C) customers. You will also be instrumental in spearheading loyalty marketing initiatives, identifying opportunities to enhance customer engagement and retention.

Responsibilities:

- Develop and Execute CRM-based Marketing Strategies: Utilize CRM software (e.g., Salesforce) to analyze customer data and identify opportunities to increase repeat business. Create and implement targeted marketing campaigns to drive customer re-engagement and retention.

- Loyalty Program Development and Management: Collaborate with cross-functional teams to develop and execute loyalty program initiatives, including campaign design, deployment, and measurement.

- Data Analysis and Customer Insights: Analyze customer behavior, preferences, and pain points to inform marketing strategies and initiatives. Identify opportunities to enhance customer experience and optimize marketing ROI.

- Collaborate with Cross-Functional Teams: Work closely with sales, product, and creative teams to ensure marketing strategies align with overall business objectives.

- Staying Up-to-Date with Industry Trends: Stay current with the latest CRM software, marketing trends, and industry best practices to continuously improve marketing strategies and initiatives.

- Budget Management and ROI Measurement: Manage marketing budgets and track ROI to ensure maximum impact from marketing initiatives.

Requirements:

- 5+ Years of Experience: Proven experience in an agency setting (preferred, not required), with a focus on CRM-based marketing strategies and loyalty program development.

- CRM Software Proficiency: Strong experience with CRM software (e.g., Salesforce), with the ability to analyze data and create targeted marketing campaigns.

- Marketing Strategy Development: Proven ability to develop and execute comprehensive marketing strategies that drive repeat business and customer retention.

- Analytical and Problem-Solving Skills: Strong analytical and problem-solving skills, with the ability to interpret data and identify opportunities for growth.

- Communication and Collaboration: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.

- Location: Ability to work in-office Monday-Friday at our office in Carmel, IN, with regular attendance required.

What We Offer:

- Competitive Salary: $60,000-$65,000/annually based on your experience.

- Comprehensive Benefits: Medical, dental, vision, and life insurance to ensure your well-being.

- Financial Security: A 401(K) plan with a company matching contribution to help you save for your future.

- Work-Life Balance: PTO, paid holidays, and additional floating holidays to recharge and enjoy life.

- Fantastic Employee Perks: Take advantage of our discount program and improve your education with our Student Loan Repayment and Tuition Programs.

Ready to join a team that's dedicated to innovation and excellence? Apply now and help Renewal by Andersen continue to lead the way in delivering exceptional customer experiences through loyalty and effective CRM strategies. Transform your career with us today!

DISCLAIMER:  The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification.  It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

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