Social Media Specialist

ob Description:

We are seeking a talented and creative Social Media Specialist to join our marketing team. The ideal candidate will be responsible for managing and growing our social media presence across various platforms. You will help craft compelling content, engage with our audience, and promote FAB Architecture’s work to a broader community of design enthusiasts, potential clients, and partners.

Key Responsibilities:

Social Media Strategy: Develop and implement an integrated social media strategy to enhance brand awareness, generate leads, and increase engagement.

Content Creation: Curate and create high-quality visual and written content (photos, videos, graphics, blog posts) to highlight our architecture projects, company culture, and industry insights.

Community Engagement: Monitor and engage with followers, clients, influencers, and industry peers on social media platforms to foster a positive and active online community.

Analytics & Reporting: Track performance metrics (likes, shares, engagement rates, followers growth, etc.) and generate monthly reports to assess the success of social media campaigns.

Campaign Management: Design and execute paid social media campaigns to promote key services, projects, and events, ensuring they align with our marketing objectives.

Stay Current: Keep up with the latest social media trends, architecture news, and digital marketing practices to ensure FAB Architecture remains on the cutting edge.

Collaboration: Work closely with the marketing and design teams to ensure all content aligns with the firm’s branding and overall messaging.

Duties:

Schedule and post content across platforms like Instagram, LinkedIn, Facebook, Twitter, Pinterest, and others.

Respond to comments, messages, and engage with followers to build brand loyalty.

Maintain a consistent brand voice and aesthetic across all channels.

Conduct regular competitor analysis to identify industry trends and opportunities.

Coordinate with external influencers, media, and partners for content collaboration.

Help organize social media giveaways, events, and contests to boost visibility.

Assist with blog content and integration of social media into the website and email marketing.

Requirements:

Bachelor’s degree in Marketing, Communications, Design, or a related field.

2+ years of experience managing social media accounts, preferably for an architecture, design, or creative company.

Proficiency in social media platforms (Instagram, LinkedIn, Facebook, Twitter, Pinterest, etc.) and social media management tools (Hootsuite, Buffer, etc.).

Strong written and verbal communication skills with an eye for detail.

Ability to create eye-catching visuals using design software (Canva, Adobe Suite, etc.).

Strong knowledge of social media analytics tools (Google Analytics, Facebook Insights, etc.) and ability to interpret data to inform strategy.

Experience in paid social media advertising is a plus.

A passion for architecture and design, with the ability to communicate complex ideas in an engaging way.

Qualifications:

Experience: 2+ years in a social media role, with a focus on creative industries, architecture, or design.

Technical Skills: Expertise in content creation, social media tools, and analytics.

Creativity: A knack for creating visually appealing content and writing engaging posts that resonate with a diverse audience.

Communication: Excellent interpersonal and written communication skills to effectively represent the company's voice online.

Benefits:

Competitive salary based on experience.

Health, dental, and vision insurance.

Paid vacation and holidays.

Professional development opportunities.

A collaborative and creative work environment.

Opportunity to work with a passionate team on exciting architectural projects.

Flexible working hours and potential for remote work.

Employee wellness programs and gym memberships.