Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy
Jobs / Job page
Lead Product Manager, Ads and Campaigns image - Rise Careers
Job details

Lead Product Manager, Ads and Campaigns - job 2 of 2

We are Rokt, a hyper-growth ecommerce leader. We enable companies to increase value by unlocking real-time relevancy in the moment that matters most, when customers are buying. Together, our AI and ML-powered Rokt Brain and ecommerce Rokt Network will power more than 6.5 billion transactions connecting 400 million customers across the world’s leading companies. In January 2025, Rokt’s valuation increased to $3.5 billion USD, allowing us to expand  rapidly. 

At Rokt, we practice transparency in career paths and compensation. At Rokt, we believe in transparency, which is why we have a well-defined career ladder with transparent compensation and clear career paths based on competency and ability. Rokt’stars constantly strive to raise the bar, pushing the envelope of what is possible.

We are looking for a Lead Product Manager, Ads and Campaigns

Total Compensation between: $360,000 - $500,000, which includes a fixed annual salary between $235,000-$300,000, employee equity plan grant & world class benefits.

Rokt Ads is a channel that consistently delivers market-leading results for our advertisers. We are currently seeking a Principal Product Manager to drive the evolution of Rokt’s portfolio of solutions for marketers. The role will include innovation around offer formats and measurement solutions to maximize the value of the unique access to Ecommerce customers we bring to our clients at a time when both Ecommerce as a channel for marketing and the adoption of ML solutions are accelerating.

About the role

What we’re looking for in a Principal Product Manager

  • World-class product manager with a superior track record of working on best-in-class products at premier technology companies
  • Experience being the driving force in developing a clear product vision and north star that aligns with overall business objectives.
  • Experience managing the full product development lifecycle, including ideation, research, build, release, continuous iteration, and future evolution.
  • Commercial mindset with the ability to discuss the product roadmap vision with customers.
  • Demonstrated ability to drive growth through increasing market penetration, addressing new segments/markets, and launching new products/features.
  • An expert-level product storyteller who has a track record of creating comprehensive product roadmaps, obtaining leadership buy-in, and leading product development from vision through execution.

About you

  • 6+ years as a product manager in a high-growth tech company or other relevant organization with exposure to programmatic advertising platforms.
  • Bachelor's degree in a relevant field (e.g., science, engineering, computer science).

About Rokt’stars:

As a mission-driven, hyper-growth community of curious explorers, our ambition is to unlock real-time relevancyl in ecommerce and beyond. Our bias for action means we are not afraid to quickly venture into uncharted territories, take risks or challenge the status quo; in doing so we either win or learn. We work together as one aligned team never letting egos get in the way of brilliant ideas. We value diversity, transparency and smart humble people who enjoy building a disruptive business together. We pride ourselves on being a force for good as we make the world better. 

About The Benefits:

We leverage best-in-class technology and market-leading innovation in AI and ML, with all of that being underlined by building and maintaining a fantastic and inclusive culture where people can be their authentic selves, and offering a great list of perks and benefits to go with it:

  • Accelerate your career. We offer roadmaps to leadership and an annual $10,000 training allowance
  • Become a shareholder. Every Rokt’star gets equity in the company
  • Enjoy catered lunch every day and healthy snacks in the office. Plus join the gym on us! 
  • Access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance 
  • Dog-friendly office
  • Extra leave (bonus annual leave, sabbatical leave etc.) 
  • Work with the greatest talent in town
  • See the world! We have offices in New York, Seattle, Sydney, Tokyo and London

We believe we’re better together. We love spending time together and are in the office most days (teams are in the office 4 days per week). We also get that you need to balance your life and your commitments so you have the flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.

We at Rokt choose to create a company that is as diverse and inclusive as the world we live in by attracting, growing & keeping the best talent. Equal employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If this sounds like a role you’d enjoy, apply here and you’ll hear from our recruiting team.

Rokt Glassdoor Company Review
4.1 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
Rokt DE&I Review
4.0 Glassdoor star iconGlassdoor star iconGlassdoor star iconGlassdoor star icon Glassdoor star icon
CEO of Rokt
Rokt CEO photo
Bruce Buchanan
Approve of CEO

Average salary estimate

$367500 / YEARLY (est.)
min
max
$235000K
$500000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Lead Product Manager, Ads and Campaigns, Rokt

At Rokt, we're searching for a Lead Product Manager, Ads and Campaigns who is ready to step into an exciting role within our rapidly growing eCommerce company. With our AI and ML-powered platforms, we help brands unlock tremendous value at the exact moment customers are ready to buy. As a Lead Product Manager, you’ll be at the forefront of our innovative Rokt Ads offering, helping to shape and enhance our products to deliver market-leading results for advertisers. Your experience will be crucial in managing the entire product development lifecycle—from ideation through to release and iteration. We're looking for someone who has a keen sense for commercial value and can craft a compelling vision that aligns perfectly with our overall business goals. You’ll work closely with customers to discuss our evolving product roadmap while also being a master storyteller, driving buy-in from leadership and rallying teams around product initiatives. If you possess extensive experience in tech and a background in programmatic advertising platforms, you will be empowered to make significant contributions to our success. Rokt nurtures its talents through a transparent career path, exceptional benefits, and a vibrant work environment that fosters collaboration and innovation. Let’s redefine eCommerce together!

Frequently Asked Questions (FAQs) for Lead Product Manager, Ads and Campaigns Role at Rokt
What are the responsibilities of a Lead Product Manager, Ads and Campaigns at Rokt?

As a Lead Product Manager, Ads and Campaigns at Rokt, you will oversee the full product development lifecycle while driving innovation and enhancing our ad solutions. You'll manage ideation, research, creation, and final release, ensuring constant iteration based on market feedback. Your role will involve engaging directly with customers to articulate product vision and ensure alignment with business objectives, ultimately driving superior results for our advertisers.

Join Rise to see the full answer
What qualifications are needed for the Lead Product Manager role at Rokt?

Candidates for the Lead Product Manager position at Rokt should have a minimum of 6 years of product management experience in high-growth technology firms. A bachelor’s degree in relevant fields like science, engineering, or computer science is preferred. Additionally, experience in programmatic advertising platforms is highly valued, as is a proven track record of developing effective product roadmaps.

Join Rise to see the full answer
What skills should a Lead Product Manager at Rokt possess?

A successful Lead Product Manager at Rokt must demonstrate exceptional product management skills, including strategic vision creation, a commercial mindset, strong analytical capabilities, and excellent storytelling abilities. Leadership and collaboration skills are crucial to effectively drive cross-team initiatives and secure buy-in from various stakeholders throughout the product lifecycle.

Join Rise to see the full answer
What makes Rokt an exciting place to work for a Lead Product Manager?

Rokt’s dynamic environment encourages innovation, diversity, and collaboration, making it an exciting place for a Lead Product Manager. The company provides ample opportunities for professional growth and offers a competitive compensation package, including equity options. With offices in major global cities and a culture that values transparency and inclusion, it’s a stimulating backdrop for driving disruptive change in eCommerce.

Join Rise to see the full answer
How does Rokt support career growth for its Lead Product Managers?

At Rokt, we prioritize career development by offering clearly defined career paths and substantial training opportunities, including an annual $10,000 training allowance. Our structure promotes transparency in compensation, ensuring that Lead Product Managers can see a clear progression in both responsibilities and rewards as they contribute to our innovative product offerings.

Join Rise to see the full answer
Common Interview Questions for Lead Product Manager, Ads and Campaigns
Can you describe your experience with the product development lifecycle as a Lead Product Manager?

For this question, it's crucial to highlight specific projects where you've managed product development from conception to launch. Discuss your methods for gathering requirements, working with cross-functional teams, and implementing feedback. Emphasize metrics that demonstrate success and how you iterated on the product post-launch to enhance user experience.

Join Rise to see the full answer
How do you align product strategy with overall business goals?

In your answer, discuss your process of synthesizing market research and customer feedback to devise a product strategy that fuels business objectives. Showcase how you've collaborated with stakeholders across various departments to ensure that your product roadmap aligns with the company’s vision, focusing on measurable outcomes.

Join Rise to see the full answer
What is your approach to stakeholder management?

Articulate your strategy for communicating with different stakeholders, from executive leadership to customer-facing teams. Emphasize the importance of regular updates, collaborative feedback sessions, and strategic decision-making based on diverse perspectives, ensuring everyone is engaged and informed throughout the product development process.

Join Rise to see the full answer
Can you provide an example of a time you innovated a product feature?

This question allows you to dig into your creativity and problem-solving skills. Explain a specific feature you introduced, the challenges you faced, how you conceived the idea, and what steps you took to implement it. Focus on the impact this had in terms of user engagement or revenue, supported by data where possible.

Join Rise to see the full answer
How do you stay current with trends in product management and advertising technology?

Share your commitment to continuous learning through attending industry conferences, engaging in webinars, participating in relevant online communities, and consuming literature that keeps you abreast of trends in advertising technology. Illustrate how this knowledge has informed your past projects and decisions.

Join Rise to see the full answer
What metrics do you focus on when assessing product success?

Explain the key performance indicators you prioritize based on the type of product you manage. Whether it's user engagement, conversion rates, or customer satisfaction scores, articulate how you set these metrics and analyze data to drive actionable insights and product improvements.

Join Rise to see the full answer
How do you handle conflicts within your product team?

Discuss your conflict resolution strategies, emphasizing the importance of open communication and understanding different perspectives. Provide a specific example where you've successfully navigated conflict, focusing on how you mediated discussions to reach a collaborative outcome.

Join Rise to see the full answer
What strategies do you use to keep a product team motivated?

Illustrate techniques such as setting clear goals, fostering an inclusive environment, recognizing individual contributions, and creating opportunities for professional development. It’s important to demonstrate how you keep the team aligned and excited about their work while maintaining focus on overall objectives.

Join Rise to see the full answer
Describe how you would approach building a product roadmap.

Detail your method for creating a product roadmap, including conducting market research, gathering user feedback, prioritizing features based on value and feasibility, and discussing it with stakeholders. Highlight the importance of flexibility in adapting the roadmap based on ongoing feedback and market shifts.

Join Rise to see the full answer
What experience do you have with AI and ML in product management?

Share any specific roles or projects where you've integrated AI or ML into your product strategies. Explain how you leveraged these technologies to enhance product functionality, user experience, or operational efficiency, and any measurable results that came from this integration.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User
Rokt Remote No location specified
Posted 12 days ago
Inclusive & Diverse
Diversity of Opinions
Mission Driven
Rapid Growth
Passion for Exploration
Dare to be Different
Friends Outside of Work
Customer-Centric
Take Risks
Photo of the Rise User
Rokt Remote No location specified
Posted 9 days ago
Inclusive & Diverse
Diversity of Opinions
Mission Driven
Rapid Growth
Passion for Exploration
Dare to be Different
Friends Outside of Work
Customer-Centric
Take Risks
Photo of the Rise User
Influur Hybrid San Francisco Bay Area
Posted 3 days ago
Photo of the Rise User
Posted 14 days ago
Inclusive & Diverse
Mission Driven
Transparent & Candid
Growth & Learning
Collaboration over Competition
Photo of the Rise User
Posted 5 days ago
Photo of the Rise User
Posted 6 days ago
Civitech Remote No location specified
Posted 7 days ago
Cornerstone Building Brands Hybrid 5020 Weston Pkwy, Cary, NC
Posted 3 days ago

We are a growing team of 400+ passionate Rokt’stars intent on unleashing a world of possibilities through relevancy in ecommerce. 10 years ago, Rokt set out to solve a difficult challenge: eliminating the paradox of choice in the transaction mome...

68 jobs
MATCH
VIEW MATCH
CULTURE VALUES
Inclusive & Diverse
Diversity of Opinions
Mission Driven
Rapid Growth
Passion for Exploration
Dare to be Different
Friends Outside of Work
Customer-Centric
Take Risks
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
January 28, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!