Marketing Content & Social Media Coordinator

When childhood friends Holly and Shawn stepped away from their corporate careers and started Rook Coffee in 2010, they wanted to make people feel special. Since the beginning, in a 300-square-foot shack, Rook has focused on offering specialty coffees that inspire genuine, human connections.  

Rook Coffee is currently seeking energetic and hard-working individuals to continue to make those connections. If you’re nice, likable, approachable, a team player, proactive, patient, sociable, positive, reliable, and honest, we’d love to hear from you.

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Over-the-top marketing and social media are a core focus at Rook Coffee, where our team engages with tens of thousands of customers weekly and nearly 200 internal teammates daily. 

The Marketing Content & Social Media Coordinator is responsible for fostering a positive, engaging, and growth-oriented presence across social media, influencer, and marketing ecosystems.

This position reports to the Sr. Director of Brand Strategy.

• Conceptualize, create, edit, and distribute engaging, culturally relevant, on-brand video and photo content across marketing and social media channels that enhances engagement with our audience on instagram, TikTok, Facebook, YouTube, and more
• Write engaging captions that align with brand voice, storytelling, and audience engagement goals.
• Lead social community management, including both proactive and reactive engagement in a timely manner. 
• Maintain content calendars, production timelines, approval workflows, and post scheduling aligned with the broader brand strategy and product marketing calendar.
• Coordinate influencer outreach, vetting, fulfillment, and relationship management.
• Monitor and report on social media content and influencer campaigns performance to optimize future planning and execution. 
• Gather and organize customer feedback from social media channels for internal sentiment analysis.
• Coordinate and manage social media contests and giveaways, ensuring compliance with legal and brand guidelines.
• Provide social media coverage for store events, product launches, and promotional activities.
• Assist as an internal marketing liaison, communicating key information to internal stakeholders in advance of product launches, operational changes, etc. 
• Be Creative. Be a Teamplayer. Be Human. Be a Rook Badass. Every Damn Day.

• Reliability, energy and honesty. A positive mental attitude and outlook on life. Strong interpersonal skills and the ability to apply written and verbal communications are a must.
• A strong understanding of the social media landscape, trendspotting, and how to leverage social media for business, with a proven track record of creating content for brands with measurable results. 
• Experience in the influencer landscape, especially native outreach and relationship management. 
• Proficient in editing short-form video.
• Outstanding attention to detail, organization, and project management skills.
• Creative and critical thinking - experience with strategic content and the ability to successfully bring concepts from idea to final execution.
• A proactive approach to communications - anticipating future needs and opportunities, and constantly staying ahead of them.
• Empathy to understand customer and team needs and the written and verbal skills to effectively resolve any issues. 
• Commitment ​and ability to work and communicate as a team with the confidence and skill to work autonomously.
• The ability to work a flexible schedule, when necessary, which may include evenings and weekends.

Rook Coffee Roasters provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rook Coffee Roasters complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Rook Coffee Roasters expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Rook Coffee Roasters’ employees to perform their job duties may result in discipline up to and including discharge.