Senior Manager, Customer Marketing Sourcing & Qualification

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Role:

The Senior Manager, Customer Marketing Sourcing & Qualification is responsible for overseeing the identification, evaluation, and prioritization of potential customer advocates for the Customer Marketing program. This position involves managing a team of Sourcing & Qualification Managers, developing and implementing sourcing strategies, and collaborating with cross-functional teams to ensure a steady pipeline of qualified customer advocates. The Team Lead will work closely with the Customer Story Development team to facilitate a smooth handover of qualified advocates for content creation. 

Key Responsibilities: 

• Team Management: Oversee and mentor a team of Sourcing & Qualification Managers, providing guidance and support to achieve sourcing goals. 

• Sourcing Strategy: Develop and execute a comprehensive sourcing strategy to identify potential customer advocates across various industries, regions, and product lines. 

• Qualification Process: Establish and refine the qualification criteria and process to evaluate the suitability of potential customer advocates. 

• Stakeholder Engagement: Foster strong relationships with internal stakeholders, such as Sales, Customer Success, and Product Marketing, to align sourcing efforts with their objectives. 

• Pipeline Optimization: Monitor and optimize the pipeline of qualified customer advocates, ensuring a balanced representation and sufficient volume to meet content production needs. 

• Handover and Collaboration: Work closely with the Customer Story Development  team to ensure a seamless handover of qualified advocates and provide necessary background information. 

Skills and Capabilities: 

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 

• 12+ years of work experience leading customer qualifications/acquisitions teams 

• Team Leadership: Proven experience in managing and mentoring a team of sourcing and qualification professionals. 

• Sourcing Expertise: Deep understanding of various sourcing channels, techniques, and best practices. 

• Stakeholder Management: Exceptional ability to build and maintain relationships with senior stakeholders across the organization. 

• Strategic Thinking: Strong strategic mindset to develop and execute sourcing strategies that align with organizational goals. 

• Process Improvement: Continuous drive to enhance processes, tools, and workflows for increased efficiency and effectiveness. 

• Data-driven Decision Making: Ability to analyze pipeline data, identify trends, and derive actionable insights. 

• Communication and Collaboration: Excellent communication skills to effectively collaborate with cross-functional teams and ensure smooth handovers. 

• Adaptability: Flexibility to adjust sourcing strategies and qualification criteria based on evolving business needs and market conditions. 

• Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must! 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work. Learn more here.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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