Museum Store: Social Media Intern

The San Francisco Museum of Modern Art is one of the largest museums of modern and contemporary art in the United States and a thriving cultural center for the Bay Area. We cannot imagine life without art; it inspires and connects us every day. Now more than ever, these connections matter and are aligned with our values.

Inclusive: We strive to be a museum of many voices in dialogue.  

Passionate: We believe working with art is more than a job or trusteeship - it's a way of life.  

Brave: We are committed to approaching our work with courage and a sense of adventure, always ready to explore new perspectives.

Empathic: We aim to act like a person, not an institution. 

SFMOMA is a place for the infinitely curious to explore, support, and experience the art of our time. We believe that modern and contemporary art can influence the way we think, view the world, and embrace the many voices and perspectives around us. We aspire to foster an environment that elicits joy, nurtures a sense of belonging and purpose—where difference is seen as a strength, and every one is appreciated for their whole self.

Schedule: Part Time, 14 hours/week, Temporary (10 weeks), fully onsite

This is an unpaid internship for school credit. Applicants must be currently enrolled in a college or university program.

The Museum Store offers a curated selection of unique products that reflect the museum’s mission to bring modern and contemporary art to everyday life. Our Social Media team plays a key role in engaging the museum’s audience, promoting exhibitions, events, and retail collections, and fostering a vibrant online community. This internship provides hands-on experience in the digital marketing and social media landscape of a renowned cultural institution. 

POSITION DESCRIPTION

The Social Media Intern will support the Museum Store’s online presence by assisting with content creation, community communication, and analytics. The ideal candidate will be a creative and motivated individual with an interest in both social media marketing and art institutions. They will work closely with the Social Media Manager to enhance the museum’s engagement with visitors and followers, both online and in-store. 

PROJECT PLAN

Over the 10-week program, the Social Media Intern will: 

• Assist in content creation for social media platforms (Instagram, Facebook, TikTok, etc.), including photography, video, and copywriting. 

• Assist with curating content calendars in collaboration with the Social Media Manager. 

• Monitor and engage with followers, responding to comments, DMs, and mentions. 

• Help track and report on social media performance using analytics tools (e.g., Instagram Insights, Facebook Analytics). 

• Assist with planning and promoting in-store events, exhibitions, and product launches via social media. 

• Coordinate and execute influencer and affiliate marketing efforts. 

• Contribute to the development of digital campaigns that align with the Museum Store’s retail initiatives. 

EDUCATIONAL OBJECTIVES 

• Gain hands-on experience in digital marketing and social media management within a renowned museum. 

• Develop skills in visual content creation, social media strategy, and audience engagement. 

• Understand the unique challenges and opportunities of social media in a cultural institution. 

• Learn how to use analytics to optimize social media strategies and campaigns. 

REQUIREMENTS 

• Applicants must be currently enrolled in a college or university program. 

• Proficiency with social media platforms (Instagram, Facebook, Twitter, TikTok). 

• Strong written and verbal communication skills. 

• Basic photography and videography skills. 

• Creative mindset with an interest in contemporary art and museum retail. 

• Ability to work independently and as part of a team. 

• Familiarity with social media analytics tools (preferred but not required) 

APPLICATION REQUIREMENTS 

• Intern application on SFMOMA 

• Resume 

• Cover letter stating the specific internship of interest. Describe the experience you bring, why you are interested in museum or nonprofit work, reasons for applying to the San Francisco Museum of Modern Art, and your goals for the internship. 

• Two letters of recommendation from either a college professor or former employer. 

• College transcript: Transcripts can be unofficial but need to be legible. 

Location: San Francisco, 151 3rd Street. 

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. 

SFMOMA is an equal opportunity employer that is committed to diversity, equity, inclusion, and accessibility. No person shall be discriminated against based on race, color, religion, gender, gender identity, age, genetic information, ancestry/national origin, marital status, disability, medical condition, HIV status, sexual orientation, veteran/military status, and any other category protected by federal of state law.

You may request reasonable accommodation if you are unable to or are limited in your ability to access job postings or provide additional information asked in the job posting.

You can request reasonable accommodation by contacting the People Team at talent@sfmoma.org.