Retail Marketing Senior Specialist

Retail Marketing Senior Specialist  

The Retail Marketing Senior Specialist will be responsible for leading the day-to-day retail marketing and conversion driving activities while fostering positive internal and external relationships to drive mutually beneficial brand objectives and growth. Will manage internal and external retailer resources to bring the digital shelf to life, including retail set-ups, PDP content, brand pages, webcollage and marketing activities to help support a high rate of conversion, digital penetration and market share growth. Working closely with retailer partners, including digital merchandising teams, buyers and planners, the Retail Marketing Senior Specialist will drive programs to win across retailers. S/he will have worked in a multi-faceted, fast-paced environment, where s/he excelled at bringing a brand to life. As a strong cross-functional leader, s/he will find working with multiple teams exciting and understand how to navigate the complexities that can be associated with big working groups.

Responsibilities:

• Support & execute account set ups for all new product (NPD) and assortment changes for key accounts, including setup sheets & routing of visual content (gallery images, video, webcollage), ensuring that content is best-in-class and optimized for conversion
• Be the driver of change: challenge retailer limitations to improve the way SharkNinja appears on the digital shelf
• Work with external partners, including brand advocates where applicable to drive increased conversion online through content optimizations, additional KPI reporting and topical/seasonal relevance marketing activity
• Launch & analyze A/B tests for consistent learnings on conversion driving content
• Streamline internal processes while achieving higher quality results by creating & sharing playbooks & best practices to cross-funcational teams
• Work with third party partners and tools to gain content insights and inform retail marketing strategies
• Primary project manager for execution of all elements needed to support SKUs in digital retail, including marketing content, digital content including landing pages, display banners and all other forms of retailer creative
• Super-user of retailer platforms: Proactively explore new tactics and understand new retailer capabilities, requirements and site merchandising levers
• Drive retailers’ site merchandising capabilities for optimal navigation, cross merchandising and enhanced content
• Optimize copy through SEO analysis to ensure we are right reaching the right consumers, at the right time, in the right place
• Analyze competitive and complimentary products to identify trends and opportunities.
• Scrub site daily to ensure all product content is accurately represented and is best in class
• Marketing Operations
  • Retailer portal to manage ongoing digital content changes for all skus
  • Salsify management and DAM super user

Requirements:

• Bachelor’s degree in marketing, strategic sales or similar.
• 3+ years retail, CPG, wholesale or DTC work experience
• Ecommerce experience
• Ability to work cross-functionally and throughout levels of the organization
• Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials 
• Communicates clearly, highly organized with proven multitasking ability
• Marketing analytics experience required, statistical background preferred.
• Proficient in Excel to gain efficiencies in working with large data sets.
• A data driven decision maker who knows how to leverage information to build a business case for new content creation and selling in white-space ideas cross-functionally