(Senior) Web Manager - Growth & Performance

Drive Website Growth & Conversion at the Heart of Our GTM Strategy

Are you passionate about building high-performing websites that drive business impact? Do you thrive at the intersection of web development, CRO, and digital marketing? If so, we want you to own and optimize our lead-generating websites and create seamless digital experiences that turn visitors into customers.

As our Web Manager, you will play a critical role in driving pipeline growth, optimizing website performance, and reducing reliance on external agencies—ultimately improving speed, agility, and conversion rates.

What you will do

• Own & optimize the company website (Primary CMS: Webflow - Client First/Relume and third party integrations) to improve performance, SEO, and conversion rates
• Implement and maintain tracking & analytics (Google Tag Manager, GA4, Plausible) to ensure accurate lead attribution and campaign measurement
• Develop and optimize landing pages to support performance marketing, A/B testing (we use VWO), and lead generation initiatives (custom built widgets and lead magnets)
• Collaborate with cross-functional teams (Marketing, CRM, Sales, RevOps) to align website efforts with GTM strategy and lead nurturing
• Reduce reliance on external agencies by executing website updates in-house or project-based freelance support and streamlining web development processes

About Your Profile

• You are a Web Specialist: You understand website SEO best practices, design and feedback workflows in Figma, and performance best practices
• You have practical experience in developing and maintaining multi-language pages (e.g. German, French, Italian)
• You are data-driven, you leverage AI and No-Code to automate and optimise workflows, and analytics to optimise user experiences
• You enjoy setting clear expectations, managing stakeholders, and meeting deadlines
• At heart, you are a growth-focused problem solver, you proactively identify website bottlenecks and suggest improvements.

Why Join Us?

• High Impact: Your contributions play a key role in driving a substantial portion of opportunity ARR.
• Cross-Functional Exposure: Work closely with Stakeholders/Teams from Marketing, Sales and Product.
• Room to Innovate: Lead CRO experiments, test interactive tools, and introduce website automation.
• Career Growth: ****Opportunity to expand into a broader Growth Manager role, overseeing the European company website portfolio.

Tools You’ll Work With

• Website: Webflow, Figma, Relume, Zapier,
• Tracking & Analytics: Google Tag Manager, GA4, Plausible, Salesforce, Tableau, Looker Studio, Usercentrics
• CRO & Testing: A/B testing platforms (VWO, Webflow), personalisation tools
• Lead Management: Salesforce, Pardot

Our Offer To You

• Shiftmove is an established and profitable company
• You can advance your career in an environment that encourages knowledge sharing and invests in your growth
• Mental health support: access to the Nilo.health platform for sessions with a psychologist + 1 day for mental health 🌱
• A learning budget of EUR 2000
• 30 paid holiday days per year
• 12 weeks of remote working to work from any country or continent!
• The choice of a range of company benefits, such as membership of the Urban Sports Club, JobRad or a subsidised BVG ticket
• Hybrid setup: We have a beautiful office in the heart of Berlin, but how much time you want to work from home or onsite is up to you and your team
• A dog-friendly office and plenty of flexibility to take care of what matters most