Social Media Manager

Shinesty exists to make the world take itself less seriously. We’re an apparel brand that makes unique, high-quality basics, like our flagship Ball Hammock® pouch underwear.

We’re looking for a Social Media Manager to take the reins of our social presence and continue making Shinesty the funniest, most engaging apparel brand on the internet. This isn’t just memes and photo posting, though—we’re looking for someone who’s a great creative storyteller to create compelling, high-quality content of all types that grows our following and engages our audience.

What you’ll do

📱 Content Creation & Social Storytelling (50%)

• Independently produce content that embodies Shinesty’s brand voice and sense of humor.
• Own and execute TikTok and Instagram strategies, with a focus on driving organic growth and engagement.
• Tackle YouTube as a new organic channel and grow our audience with short- and longform content.
• Act as the creative voice behind our social channels—brainstorming, scripting, shooting, and editing content that resonates.
• Identify and execute high-visibility, reactive PR stunts that capture pop culture + news moments to amplify our brand.

🏆 Community Engagement & Brand Personality (30%)

• Keep the Shinesty community engaged and entertained by responding to comments, DMs, and user-generated content.
• Develop creative ways to involve our audience in content including (but not limited to) trends, challenges, video series, image series, giveaways, etc.

✍️ Copywriting & Marketing Support (20%)

• Pinch hit and support the marketing team as a copywriter by writing marketing copy and producing campaigns for onsite, email, SMS, paid channels, PR, and other channels as needed.
• Jump in on miscellaneous marketing efforts as needed—because we move fast, and every day brings something new.

Who you are

• First and foremost, a great storyteller. Our organic social media audience loves us for us, and we want someone who can tell stories about…
• Our brand
• Our products
• Our employees
• Our customers
• And whatever other weird sh*t you come up with
• A self-sufficient content creator who can brainstorm, execute, and edit videos without hand-holding.
• Funny as hell. You get the Shinesty brand and can translate it into engaging, irreverent content for our fans
• A strong writer who can craft witty, effective copy that drives engagement and sales.
• Comfortable on camera (or has a killer idea of how to make great content without being the “face” themselves).

Who you aren’t (necessarily...)

• A social media pro who thinks they have all the answers and has scheduled a bajillion posts. We’re looking for someone to abandon conventional wisdom of trends and memes and make stuff that really gets the people going.

We will consider…

• Every applicant, regardless of professional background. We don’t want the perfect resume, we want the perfect person for the role. That’s somebody cool who can tell a good story and…
• Understands and likes the brand
• Will get along with our team
• Cares about making something original and great, even if that means a lot of failure on the way there

How to apply

• Fill out the application
• Provide some sort of creative portfolio that shows off your storytelling and humor. That could be…
• Published work
• Unpublished work
• Professional portfolio
• Personal portfolio
• Social media accounts
• A video of you explaining to us why you don’t have a portfolio but why you should be considered anyway
• Or…something else we haven’t even thought of
• Link to a 30s - 1min video about a past or current job that shows off your storytelling chops.
• We’re not looking for the slickest production or the best lighting — we’re looking for someone who can hold our attention and make us laugh.
• Feel free to do this however you want - use screenshots, talk to camera, do a voiceover, put silent captions on screen, whatever. If we watch it and we love it, the format doesn’t matter. Hell, have a stuffed animal tell a story. We don’t care.

Full Time Employment:

• Relocation budget available (to Denver/Boulder)
• Competitive salary plus generous bonus incentives.
• Full medical, dental, and vision insurance
• Dog-friendly office
• Flexible PTO, no need to accrue time, take as much as you'd like
• Flexible working hours, just get your stuff done and generate results
• All the tools and resources you need to be successful in this role