Senior Paid Social Specialist

Join Novibet as Senior Paid Social Specialist!

Are you ready to take on a key role in a dynamic, fast-growing company? If you have a passion for Social Media Trends and Analytics and thrive in a fast-paced environment, this could be the right opportunity for you.

Who We Are

Founded in 2010, Novibet is a leading GameTech company with a strong international presence. We operate in diverse markets, including Greece, Cyprus, Ireland, Canada, Brazil, Mexico, Chile, Ecuador, Finland, Italy, and New Zealand. With offices in Greece, Malta and Brazil, our mission is to deliver unparalleled sports betting and online gaming experiences to our rapidly expanding customer base.

Why Novibet

At Novibet, we are proud to be certified as a Great Place to Work, consecutively from 2021, reflecting our commitment to developing a positive, inclusive, and supportive work environment. Join us, and you will be part of a team of over 1,000 people worldwide that values collaboration, innovation, and personal growth.

What We are looking for

As a Senior Paid Social Specialist at Novibet, you will lead the execution and optimization of paid social media campaigns across platforms. Your role will be pivotal in driving brand awareness, engagement, and conversions while collaborating with cross-functional teams to align with broader marketing objectives. This role demands exceptional creativity, keen attention to detail, and the ability to think and act swiftly in response to events that influence our business. Familiarity with the gambling industry is considered an advantage.

What you will work on

• Plan, execute, and optimize paid social media campaigns across key platforms
• Develop and test ad creatives and strategies
• Conduct A/B testing to refine campaign performance
• Analyze data to identify trends and opportunities
• Generate regular reports to track key performance metrics and provide insights
• Create daily, weekly, and monthly reports
• Prepare and present regular performance reports, highlighting key KPIs and outcomes
• Create and present detailed performance reports to stakeholders, highlighting key achievements and areas for improvement
• Conduct competitive analysis to stay informed about industry trends and competitors' strategies
• Stay up-to-date with social media trends and leverage them to inform strategy
• Coordinate with other departments for integrated marketing campaigns
  

What you bring

• BSc in Marketing, Communications or related field; MSc will be considered as an asset
• Min 3+ years of proven experience in a relevant role, managing paid social campaigns
• Strong analytical skills with proficiency in tools such as Meta Ads Manager, Google Analytics, and data visualization platforms
• Creativity paired with a data-driven mindset for informed decision-making
• Excellent communication and organizational skills, with an ability to manage multiple projects simultaneously
• Strong communication and collaboration skills
• Adaptability and a willingness to learn and embrace new technologies and methodologies
• Exceptional writing skills, with the ability to adapt style, tone, and voice to align with social media content requirements
  

What we offer

We truly value our people at Novibet! Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here’s how we make that happen:

• Competitive Compensation: Attractive salary and bonus scheme
• ‍Health insurance:  Group health & medical insurance package
• Top-Notch Equipment: All the tools you need for your role
• Career Growth: Focused career development, performance management, and training opportunities
• Alternative Transportation: Shuttle buses & Carpooling options
• Inclusive Environment: A welcoming, international, and multicultural team
• Engaging Activities: Exciting events, sports, and team-building activities

At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.