Senior CRM Manager (m/f/d)

We are looking for a highly organized and proactive (Senior) CRM Manager (m/f/d) to join our team. In this role you will manage CRM campaigns for SIXT rent across global markets, working closely with stakeholders to ensure campaigns are delivered on time and aligned with business goals. At the same time, you'll be expected to challenge the status quo — re-evaluating campaign frequency, refining segmentation strategies, and bringing fresh content ideas to the CRM calendar. Interesting? Apply Now! 

YOUR ROLE AT SIXT

• You coordinate and execute CRM campaigns for SIXT rent across corporate and franchise markets
• You act as the main PoC for internal stakeholders from product, engineering, data, and local marketing teams
• You translate stakeholder requirements into actionable briefs and ensure smooth execution of email and push campaigns
• You challenge and optimize existing CRM practices in terms of campaign frequency, segmentation, and content planning
• You contribute to the CRM content calendar with creative campaign ideas tailored to audience needs and business objectives
• You work with analytics teams to track campaign performance and identify areas for optimization.

YOUR SKILLS MATTER

• Academic Background You have successfully completed a degree in (Digital) Marketing, Business Administration, Management or similar
• Knowledge You have several years of hands-on experience in CRM campaign execution
• Mindset You bring a structured, operational mindset paired with the curiosity to innovate and improve existing strategies
• Skills You posses strong internal stakeholder management skills and the ability to balance multiple priorities
• Tools You have experience with CRM platforms such as Salesforce Marketing Cloud or similar softwares
• Language You are fully proficient in English

WHAT WE OFFER

• Generous Time Off Enjoy 28 days of vacation, an additional day off for your birthday, and 1 volunteer day per year
• Work-Life Balance & Flexibility Benefit from a hybrid working model, flexible working hours, and no dress code
• Great Employee Benefits Access discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
• Training & Development Participate in training programs designed for your personal growth and development
• Health & Well-being Private health insurance to support your well-being
• Additional Perks Enjoy the Coverflex advantage system to enhance your employee experience

About us:
We are a leading global mobility service provider with sales of €3.07 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (cab, driver and chauffeur services), SIXT+ (car subscription) and gives our customers access to our fleet of 222,000 vehicles, the services of 1,500 cooperation partners and around 1.5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,098 rental stations. At SIXT, a first-class customer experience and outstanding customer service are our top priorities. We focus on true entrepreneurship and long-term stability and align our corporate strategy with foresight. Want to take off with us and revolutionize the world of mobility? Apply now!