Web/App Tracking Specialist (m/f/d)

We are seeking a detail-oriented Web/App Tracking Specialist (m/f/d) with a strong background in digital analytics and marketing attribution. The ideal candidate will be responsible for ensuring the accuracy, consistency, and reliability of tracking implementations across web and mobile platforms. This role requires a deep understanding of analytics tools such as Google Analytics, Adjust, and attribution platforms like Exactag, as well as a passion for data quality, troubleshooting, and collaborative problem-solving skills.

Interesting? Apply now and join our dynamic Team Orange!

YOUR ROLE AT SIXT

• You plan, implement, and maintain web and app tracking tags 
• You implement and manage marketing attribution models within Exactag and monitor campaing performance 
• You conduct regular audits and QA checks to confirm data accuracy and consistency and maintain comprenhensive documentation of analytics setup and processes 
• You generate regular reports on key performance metrics and translate complex data into actionable insights for a non-technical audience
• You partner with marketing, product, and tech teams and provide training and guidance to team members
• You ensure compliance with relevant data protection and privacy regulations 

YOUR SKILLS MATTER

• Academic Background You have a Bachelor's degree in Marketing, Computer Science, Data Analytics or any related field
• Experience You have several years of experience in digital marketing, tag management and/or marketing automation 
• Expertise You have the ability to design and implement tracking strategies that accurately measure website and in-app user behavior
• Tools You are certified in Google Analytics, Adjust or similar platforms and bring good understanding of web development basics (HTML, CSS, JavaScript) as well as mobile app frameworks
• Language You are fluent in English; proficiency in additional languages is a plus

WHAT WE OFFER

• Generous Time Off Enjoy 28 days of vacation, an additional day off for your birthday, and 1 volunteer day per year
• Work-Life Balance & Flexibility Benefit from a hybrid working model, flexible working hours, and no dress code
• Great Employee Benefits Access discounts on SIXT rent, share, ride, and SIXT+, along with partner discounts
• Training & Development Participate in training programs designed for your personal growth and development
• Health & Well-being Private health insurance to support your well-being
• Additional Perks Enjoy the Coverflex advantage system to enhance your employee experience

About us:
We are a leading global mobility service provider with sales of €3.07 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (cab, driver and chauffeur services), SIXT+ (car subscription) and gives our customers access to our fleet of 222,000 vehicles, the services of 1,500 cooperation partners and around 1.5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,098 rental stations. At SIXT, a first-class customer experience and outstanding customer service are our top priorities. We focus on true entrepreneurship and long-term stability and align our corporate strategy with foresight. Want to take off with us and revolutionize the world of mobility? Apply now!