Content Specialist

About the Role

At Substance, we connect top talent with leading brands to drive impactful growth. We are currently seeking a Content Specialist for our client, a well-established company in the retail industry. This role is responsible for creating, managing, and optimizing engaging content that aligns with brand identity and marketing objectives. The ideal candidate will have a strong understanding of content strategy, storytelling, and digital platforms to enhance audience engagement and brand awareness. If you have a passion for creating compelling content that drives impact, this is an exciting opportunity to make a difference.

Key Responsibilities

Content Strategy & Development

• Develop and execute a content strategy that supports marketing and business objectives.
• Create high-quality, engaging, and SEO-optimized content for digital platforms, including websites, blogs, social media, and email marketing.
• Collaborate with design, marketing, and product teams to produce multimedia content, including graphics, videos, and infographics.
• Ensure all content aligns with brand voice, tone, and messaging guidelines.

Content Optimization & Performance Tracking

• Conduct research on industry trends, competitors, and audience preferences to inform content creation.
• Optimize content for SEO and digital marketing best practices.
• Monitor content performance using analytics tools, providing insights and recommendations for improvement.
• Regularly update and repurpose existing content to maintain relevance and engagement.

Social Media & Campaign Support

• Assist in developing social media content and campaigns to drive engagement and community growth.
• Write compelling copy for ads, landing pages, and marketing materials.
• Work with influencers, partners, and internal stakeholders to expand content reach.

Key Competencies

• Excellent writing, editing, and storytelling skills, with attention to detail.
• Strong understanding of SEO, content marketing, and digital trends.
• Ability to analyze content performance and adjust strategies accordingly.
• Creative mindset with the ability to adapt content for different platforms and audiences.
• Strong project management and collaboration skills.

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Minimum 3 years of experience in content creation, copywriting, or digital marketing.
• Proficiency in content management systems (CMS), SEO tools, and analytics platforms.
• Experience with social media platforms and content scheduling tools.
• Basic knowledge of graphic design and video editing tools is a plus.

At Substance, we’re all about action, not just talk. If your profile aligns with what we need, you’ll hear from us within 1-2 weeks. If not, no fluff—just know we value your interest and will keep you in mind for future roles where your skills can make an impact. We focus on real connections and meaningful matches, so when the right opportunity comes, we’ll be ready to make it happen.

Getsubstance.co Pte. Ltd. | EA License No: 24C2398