Senior Conversion Copywriter

Sword Health is on a mission to free two billion people from pain as the world’s first and only end-to-end platform to predict, prevent and treat pain. 

With 67% of members achieving a pain-free life and a 70% reduction in surgery intent, at Sword, we are using technology to save millions for our 25,000 enterprise clients across three continents. Today, we hold the majority of industry patents, win 70% of competitive evaluations, and have raised more than $300 million from top venture firms like Founders Fund, Sapphire Ventures, General Catalyst, and Khosla Ventures.

Recognized as a Forbes Best Startup Employer in 2024, this award highlights our focus on being a destination for the best and brightest  talent. Not only have we experienced unprecedented growth since our market debut in 2020,  but we’ve also created a remarkable mission and value-driven environment that is loved by our growing team. With a recent valuation of $3 billion, we are in a phase of hyper growth and expansion, and we’re looking for individuals with passion, commitment, and energy to help us scale our impact. 

Joining Sword Health means committing to a set of core values, chief amongst them to “do it for the patients” every day, and to always “deliver more than expected” on behalf of our members and clients.

This is an opportunity for you to make a significant difference on a massive scale as you work alongside 900+ (and growing!) talented colleagues, spanning three continents. Your charge? To help us build a pain-free world, powered by technology, enhanced by people — accessible to all.

We are looking for a Senior Conversion Copywriter who will report directly to the Growth Department leadership and will be responsible for driving conversion optimization through compelling content strategy, creative copywriting, and data-driven editorial decisions that support Sword Health's solutions rapid growth across all channels and touchpoints.

• Write high-impact, conversion-driven copy for landing pages, paid media, email sequences, SMS campaigns, and other direct response marketing efforts targeting members;
• Develop clear, persuasive, and emotionally compelling copy that resonates with members, motivating them to take action;
• Optimize messaging through A/B testing, iterative improvements, and data-driven decision-making to improve member sign-ups, activation, and engagement;
• Partner closely with Growth and Channel teams to ensure copy aligns with campaign goals and audience insights;
• Leverage behavioral psychology and persuasion techniques to craft copy that increases conversion rates and reduces friction in the enrollment process;
• Analyze content performance metrics and continuously refine messaging to drive measurable improvements in member activation and retention.

• 7+ years of experience in marketing copywriting, with at least 3 years focused on conversion rate optimization;
• Proven track record of driving significant improvements in conversion rates through persuasive, data-driven content;
• Portfolio demonstrating expertise in high-impact marketing copy across landing pages, paid media, email, and other performance channels;
• Experience with A/B testing tools and methodologies for content optimization and iteration;
• Strong understanding of behavioral psychology and persuasion techniques in copywriting;
• Ability to analyze performance metrics and apply insights to refine messaging and increase conversion rates;
• Proficiency in AI-powered writing tools to enhance efficiency, optimize messaging, and scale content production;
• Strong collaboration skills, with experience working closely with growth, design, and campaign teams to align messaging with business goals;
• Highly proficient in spoken and written English, with exceptional attention to clarity and impact.

• Experience in healthcare, B2B, or SaaS content marketing;
• Familiarity with marketing automation platforms and analytics tools for tracking content performance;
• Strong understanding of behavioral psychology and persuasive writing techniques for optimizing conversion;
• Background in UX writing or writing for multi-step enrollment flows to reduce friction and improve sign-ups;
• Experience working in high-growth environments, iterating quickly based on data and testing;
• Interest in AI-assisted content creation and staying ahead of emerging copywriting technologies.

• A stimulating, fast-paced environment with lots of room for creativity;
• A bright future at a promising high-tech startup company;
• Career development and growth, with a competitive salary;
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare;
• A flexible environment where you can control your hours (remotely) with unlimited vacation;
• Access to our health and well-being program (digital therapist sessions);
• Remote or Hybrid work policy.

Portugal - Sword Benefits & Perks:

• Health, dental and vision insurance

• Meal allowance

• Equity shares

• Remote work allowance

• Flexible working hours

• Work from home

• Unlimited vacation

• Snacks and beverages

• English class

• Unlimited access to our Learning Platform

Note: Please note that this position does not offer relocation assistance. Candidates must possess a valid EU visa and be based in Portugal.

Sword Health, which includes SWORD Health, Inc. and Sword Health Professionals (consisting of Sword Health Care Providers, P.A., SWORD Health Care Providers of NJ, P.C., SWORD Health Care Physical Therapy Providers of CA, P.C.*) complies with applicable Federal and State civil rights laws and does not discriminate on the basis of Age, Ancestry, Color, Citizenship, Gender, Gender expression, Gender identity, Gender information, Marital status, Medical condition, National origin, Physical or mental disability, Pregnancy, Race, Religion, Caste, Sexual orientation, and Veteran status.