Advertising Measurement Specialist

Curious about what it’s like to work at the world’s number 1 discovery platform as a Measurement Specialist? We’re glad you asked! 

What is the key purpose of a Measurement Specialist?

As a Measurement Specialist on ou new Measurement team based in New York, you will be responsible for developing and leading measurement strategies to help advertisers accurately measure the impact of Taboola within their broader media mix. You will focus on data-driven insights, attribution methodologies, incrementality testing, and performance analytics to optimize advertisers’ investments. Working closely with advertiser clients, sales, product, and data science teams, you will ensure that measurement frameworks drive business growth, efficiency, and adoption of Taboola’s solutions.

What skills and qualifications do I need?

For this role it is essential that you have:

• 5+ years of experience in digital marketing analytics, ad tech, measurement, or attribution
• Strong understanding of advertising measurement frameworks, including incrementality testing, lift studies, and attribution modeling
• Experience with Google Analytics, Google Tag Manager, Campaign Manager, Facebook Attribution, Adobe Analytics, or similar measurement tools
• Hands-on experience with conversion tracking, event-based measurement, and marketing data analysis
• Ability to work with large datasets, interpret data, and present clear, actionable insights to stakeholders
• Strong communication skills with the ability to present complex measurement concepts to non-technical stakeholders

Nice to haves include:

• Familiarity with SQL, Python, or R for data analysis
• Understanding of server-to-server tracking, consent mode, and enhanced conversions

What will I be doing on a day-to-day basis?

As a Measurement Specialist you will: 

• Pitch advertisers on measurement solutions, including server-side tracking, consent management, and first-party data strategies.
• Develop and implement measurement tactics to assess campaign effectiveness on Taboola, defining KPIs aligned with business objectives (e.g., ROI, ROAS, LTV).
• Analyze campaign reports to generate clear, actionable insights and educate clients on advanced measurement tools like offline conversion tracking and predictive analysis.
• Collaborate with product, data science and engineering teams to implement new measurement methodologies that enhance tracking accuracy, and pitch clients on new capabilities.
• Assist advertisers in integrating first-party data, API-based tracking, and predictive analytics into their measurement stack.
• Work with sales, AMs, and product marketing teams to develop a measurement-driven sales pitch.
• Serve as an internal expert on attribution and measurement methodologies, assisting teams in understanding how to position Taboola’s value effectively.
• Manage end-to-end solution delivery for multiple projects, from requirement gathering and technical scoping to execution and performance analysis.

Why Taboola? 

• If you ask our employees what they love about Taboola they will tell you that here, they are able to discover their best professional selves, explore where they can grow, and learn from and together with smart and talented people.

• We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

• Taboola NYC offers generous health, medical and dental coverage, 401k matching, a fully-stocked kitchen, and various gym partnerships.

Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, YouTube, & the Taboola Life Blog.

Sounds good, how do I apply?

It’s easy, submit your CV by clicking the “Apply” button below. 

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

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