Head of Brand

At The Social Hub, we’re on a mission to create a global community where people connect, stay, work, and play. As our Head of Brand, you’ll be the driving force behind how we bring our brand to life—strategically and creatively—across all marketing channels and hub experiences.

What You’ll Do

As Head of Brand, you’ll lead our Brand team and agency partners to craft compelling campaigns, collaborations, and branded experiences that resonate with our audiences. You’ll combine creativity with data-driven insights to shape key brand moments, ensuring every touchpoint—online and offline—feels unmistakably TSH.

In this role, you’ll:

• Own the brand budget, making sure resources are allocated effectively.
• Oversee the creative direction and production of brand assets across different products and audiences.
• Drive brand initiatives that boost awareness, earned media, and organic traffic.
• Review creative briefs with a strong eye for detail, ensuring data-driven decision-making.
• Analyze artwork and video performance metrics to refine best practices.
• Collaborate closely with teams across Marketing, PR, B2B, and Product to strengthen brand impact.
  
  

In Case You Don’t Know Who We Are: 

Known for being the rule breakers in hospitality, TSH is a fun, creative and inspiring environment where everyone can work, stay, learn and play and most importantly – be themselves. As an employer we look, act and think like a hotel, but instead we offer a lot more. Think student accommodation, long and short stay options, gyms, talks, events, rooftop bar and eat & drink escapes as well as community and coworking spaces. Located in The Netherlands, Germany, Austria, Italy, France, Spain, and the UK, with several new openings on the way, this hybrid hospitality concept may take root in the heart of Europe, but our plans are set for going global. 

Who You Are

You’re a creative and strategic thinker who thrives in fast-paced environments. You can seamlessly switch between big-picture vision and hands-on execution, balancing storytelling with innovation. Plus, you’re a natural leader who knows how to inspire teams and drive results.

We’d love to meet you if you have:

• 8+ years of experience in branding and creative environments, ideally within lifestyle brands.
• A proven track record of launching consumer brands across European markets (+).
• Experience in brand marketing, social media, or PR (+).
• Production, project management, or agency experience (+).
• Strong leadership skills—you’ll oversee a diverse team and a brand active in 8 markets.
• A deep understanding of creative workflows and asset production.
• The ability to juggle multiple campaigns without compromising quality.
• A fan-first mindset, always keeping our community at the heart of what we do.
• A passion for brands with a purpose—you’re excited to be part of something bigger.
• Fluency in English (bonus points for additional languages).

What We Offer

• The opportunity to work at a dynamic, multi-national company. Not just another hotel - we’re a game changing innovator, challenging every convention and defining the future
• The opportunity to work for a Certified B Corp® company that balances profit with positive impact, collaborating with organizations like Movement on the Ground and the TSH Talent Foundation to create meaningful change
• The chance to learn and grow in your role with the potential for future growth
• Awesome discounts in all our properties in Europe and not just for you, but also for your friends and family!
• A wonderful workplace to call home, full of events, fun colleagues and all the other amazing salary/benefits stuff

Who you are, is how we want you to be. To us, hybrid hospitality goes across the board, from how we service our guests to how we represent ourselves. Here, everyone belongs, and we welcome people no matter their nationality, gender, age, sexual orientation, religion or culture. Your authenticity keeps our team diverse. Come as you are.