Content Marketer / Writer / Storyteller

About our Company

HeyGov and Town Web are sister companies. They're a fast-growing Govtech startup and web agency, respectively, selling software solutions to the local government in the US. We're using AI tools to build new software that improves how local governments operate. We're pushing boundaries by delivering unexpected solutions using the latest technology from OpenAI, Anthropic, and other AI tools.

Watch this video to see more about the role, the company, and to get a feel for our corporate culture:
https://youtu.be/2h8hWhY58zQ

About the Role

We're seeking a master Storyteller. It would be somebody to join our marketing team as our lead copywriter. This isn't just any ol' copywriting role, like at other companies. Instead, we're looking for someone who can weave magic with words. Somebody who can transform our innovative digital government solutions into compelling stories. Unlike other companies where they list features and benefits, we want to do things differently. We want the written descriptions of our solutions to resonate with the front-line staff who run municipalities.

As our Storyteller, you'll be the narrative architect behind our marketing efforts. Your mission is to go beyond listing features. You'll craft rich, engaging stories that illuminate WHY we build what we build to better describe WHO we're building it for. Your canvas will be the unique world of municipal clerks, PIOs (Public Information Officers), and department heads in local government. Your palette will be the myriad ways our software solutions make their everyday lives easier and more efficient.

You'll be responsible for:
- Crafting weekly newsletters
- Writing thought-provoking blog articles (not just SEO-drivel)
- Creating compelling case studies
- Developing landing pages and their related email sequences
- Collaborating directly with our CEO and Marketing Coordinator to develop content strategies for each of our products
- Bringing our vision to life through storytelling

This is a key role in our marketing efforts. It will require someone who can understand the needs of our clients from their perspective and create interest and excitement through the art of storytelling.

- At least 3 years of experience in content marketing and copywriting
- Exceptional writing skills with the ability to turn complex tech concepts into relatable, engaging stories
- Experience in writing newsletters, articles, and case studies
- Understanding of SEO (preferable in a tech-related industry)
- Strong research and interviewing skills
- Ability to work independently in a remote environment
- Excellent time management skills and ability to meet deadlines
- Availability to work during US Central Time business hours
- A stable internet connection for video calls and collaborative work

Nice to have, but not required

- Bachelor's degree in English, Communications, Journalism, Marketing, or a related field (or equivalent experience)

Bonus skills:

- Experience in or knowledge of the GovTech industry
- Understanding of municipal operations and challenges
- Previous experience working with SaaS products
- Experience in creating customer onboarding email sequences for a SaaS product
- Track record of growing readership of an industry-related newsletter
- Experience in crafting content for webinars and landing pages for a SaaS product

References and Inspiration for our Storytelling

We’ve curated the following four videos to help you understand the storytelling vision we’re aiming for

1. Jon Youshaei interviews Casey Neistat about his craft: https://youtu.be/bWh0ktqZNCU?si=bdozB1OIx_IiD3L3
Highlights the power of authentic, unfiltered storytelling. Casey’s approach demonstrates how personal insights and raw experiences can forge a deep connection with an audience.

2. Shaan Puri talking about Storytelling: https://youtu.be/GlTA4wXSACE?si=AP0kbt_0gkBrObZU 
Focuses on the importance of narrative structure and intentional messaging. This video underscores the need for clarity and a well-defined narrative arc that guides the audience through the story.

3. Shaan Puri is so good, here is another video: https://youtu.be/Q0N-z0H8VEU?si=U4awS58vJqzKd4q3
Reinforces the principles of simplicity and clarity in storytelling. It emphasizes how a streamlined message can be more impactful and memorable.

4. Dan Mace about Mastering the Art of Filmmaking: https://youtu.be/XlYWZRf_IKM?si=WLbS6DnIAUeRauWi
Demonstrates the blend of visual storytelling, creative risk-taking, and innovative filmmaking techniques. This video illustrates how integrating diverse media elements can elevate the narrative.

Work Environment

- Our company is headquartered in Wisconsin, USA, but you can work remotely
- Flexible work week with some overlap over US time zone

Financial and Wellness Benefits

- Internet stipend
- Gym membership stipend

Time Off

- Your public holiday schedule will be the country of your residency
- Plus 20 days paid off

Professional Growth
- Work in an industry with cutting-edge AI and innovative technologies
- Continuous learning and improvement cycle

Team Culture

- Supportive and fun team environment
- Collaboration with creative, out-of-the-box thinkers
- Low bureaucracy, high-impact work environment