Digital Marketing Manager

Digital Marketing Manager

Contract: Permanent, Full Time, 35 hours per week

Location: London, UK subject to the right to work.

UK Hybrid Working: A minimum of 40% of working time is spent face to face, either in London office, or as a result of external engagement or travel for WaterAid. WaterAid is located at Canary Wharf, London and this will be your location and contract base.  

Salary: £43,668 - £45,851 dependent on experience with excellent benefits.

About WaterAid

Want to use your skills in digital marketing to play a vital role in making clean water, decent toilets and good hygiene normal for everyone everywhere?

We need passionate, creative and dedicated people. In return, you will be encouraged and empowered to be yourself at your very best. Together, we will make a bigger difference.

Join WaterAid as Digital Marketing Manager to change normal for millions of people so they can unlock their potential, break free from poverty and change their lives for good.

About the Team

The WaterAid Supporter Marketing team plays a pivotal role in shaping the dialogue with our supporters, defining and facilitating their crucial contribution to driving our mission forward – ensuring everyone, everywhere has access to clean water, decent toilets and good hygiene.

About the Role

As our Digital Marketing Manager, you will find creative ways of building WaterAid’s online presence primarily through paid media channels.

In this role, you will take direct responsibility for developing and implementing key campaign and project strategies as well as identifying opportunities for growth within the digital programme.

You’ll also: 

• Accountable for planning and executing integrated campaigns that combine digital and offline marketing channels to deliver cohesive, measurable results aligned with overall marketing objectives.
• Responsible for budget management and reporting on income and expenditure.
• Work with external creative and media partners on projects within agreed budgets.
• Devise and execute a continuous programme of content optimisation and testing through a rigorous test to learn methodology, regularly monitoring, evaluating and analysing campaigns.

You have a track record in and passion for digital marketing, with experience in paid digital media planning, buying and budget management.

To be successful, you’ll need: 

• Experience working on integrated digital marketing campaigns and strategies.

• Hands-on experience managing creative agencies to develop content and assets for paid digital campaigns.

• Experience in building and managing marketing campaigns on social platforms (including Facebook, Instagram, TikTok and LinkedIn), Google Ad campaign types and programmatic advertising, taking decisions, testing and publishing without supervision.
• The ability to analyse user experience data with CRO testing, conduct A/B tests, optimise conversion funnels, improve user experience working with our Digital Product team to implement changes
• Excellent stakeholder management skills and strong communications skills, both written and verbal.
• Lead on the management and development of our ecommerce sites (Shop for life and Store). Working with agencies and wider teams to ensure consistent updates and optimisations, creating and executing data -driven campaigns to maximise conversions and deliver growth.
• Knowledge of a range of measuring tools (including GA4) and the ability to understand and translate data and analytics into insight that can be understood and applied by wider teams.

Although not essential, we also prefer you to have:

• Familiarity with owned, earned, and shared media.

• Experience creating and pitching business plans.

• Drupal website management and use of CMS.

View the full job description here

Closing Date: Applications will close at noon on Monday 3rd March 2025. Availability for interview is required week commencing Monday 10th March.

How to Apply: Click ‘Apply’ to complete the pre-screening questions and upload your CV and an essential cover letter.

Can I use Artificial Intelligence (AI) technology in my application? At WaterAid, we strongly advise against using AI technology at any stage of the recruitment process. Our goal is to ensure a fair and transparent process that provides every applicant with an equal opportunity to succeed. We value hearing about your unique experiences and perspectives in your application, and, if shortlisted, during the interview as well.

Pre-employment screening: To apply for this post, you must be able to demonstrate your eligibility to work in the UK. All our vacancies require a basic Disclosure and Barring Service (DBS) check to comply with our Safer Recruitment policy.

Our Benefits:

• 36 days' holiday (including 8 Bank Holidays)
• Option to buy an extra 5 days annual leave
• We offer a generous pension plan with employer contribution of up to 10%
• Wide range of flexible and agile-working arrangement
• Season Ticket Loan
• Free annual eye tests
• Pay as You Give charitable giving scheme
• Enhanced Maternity and Adoption/Surrogacy pay, Shared Parental Leave and Paternity Leave
• Sabbaticals
• Volunteer Day

Our Commitment:

Our People Promise:

We will work with passion and focus to ensure safe and sustainable water, toilets and hygiene are available to everyone, everywhere. WaterAid is a place of purpose – where people have a real commitment and shared responsibility for the impact we have.  We are a global community with diverse backgrounds and perspectives, motivated by inspiring, stimulating work. We are determined to put the wellbeing of our people first, to be a place where people feel safe and able to contribute their voice and truly live our values.    

Equal opportunities:

We are an equal opportunity, disability-confident employer and are dedicated to achieving the highest standards of diversity, equity and inclusion. We welcome applications from people of all backgrounds, beliefs, customs, traditions and ways of life. This includes, but is not limited to, race, gender, disability, age, sexual orientation, religion, national or social origin, health status, and economic or social situation.

Safeguarding:

We are also committed to protecting everyone we come into contact with. We have a zero-tolerance approach to abuse of power, privilege or trust across our global work, and any form of inappropriate behaviour, discrimination, abuse, bullying, harassment, or exploitation. Safeguarding the people and communities we work with, our staff, volunteers and anyone working on our behalf is our top priority, and we take our responsibilities extremely seriously.