Paid Social Specialist - 33453442938

Job Title: Paid Social Media Specialist

Job Type: Full-Time / Remote

Job Overview:

We’re helping our client find an experienced, strategic, and highly analytical Paid Social Specialist. If you thrive on data-driven decision-making, are obsessed with hitting KPIs, and have a deep curiosity about what drives performance, this role is for you. You’ll be responsible for planning, executing, and optimizing paid social campaigns across high-growth eCommerce brands, working closely with the team to improve performance and scale brands efficiently using a test-and-learn approach.

Responsibilities:

• Strategize, execute, and manage high-performing social media ad campaigns across Meta (Facebook & Instagram), TikTok, Pinterest, and other platforms.
• Analyze and optimize multiple ad accounts, ensuring budget efficiency and maximum ROI.
• Proactively identify trends, insights, and areas for improvement to refine strategies and boost performance.
• Communicate campaign results, insights, and next steps with clients and internal teams in a clear, actionable way.
• Collaborate cross-functionally to ensure social media campaigns align with overall marketing and business objectives.
• Continuously test and iterate, using a structured approach to improve creatives, audience targeting, and ad placements.
• Stay ahead of industry trends, algorithm changes, and emerging opportunities to maintain a competitive edge.

• 2+ years of experience in paid social media advertising (Meta, TikTok, Pinterest, etc.)

• Proven track record of managing $500+/day in ad spend with strong performance outcomes
• Data-driven mindset – you deeply analyze numbers and extract actionable insights
• High attention to detail and ability to spot trends, inefficiencies, and areas for improvement
• Excellent communication skills – ability to articulate complex strategies and insights clearly and concisely
• Strong understanding of marketing psychology, direct response advertising, and eCommerce growth principles
• Autonomous, proactive, and highly motivated – takes ownership and drives results without constant oversight
• Obsessed with performance metrics and KPIs – thrives on testing, optimizing, and scaling