Senior SEO Executive

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. 

Great journeys start with Trainline 🚄 

Now Europe’s number 1 downloaded rail app, with over 125 million monthly visits and £5.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, and affordable as it should be. 

Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid, and Brussels. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

At Trainline, SEO is a vital channel within the Growth team. We’re looking for a highly motivated and commercially minded Senior SEO Executive who can support and grow the English-speaking markets.   

This role is to work directly with and support the SEO leadership team to deliver increased visibility of Trainline in major search engines as well as offering cross-department support where needed. 

The role requires applicants with a passion for Organic Search and learning, who can generate and execute ideas for increasing the web presence of Europe’s leading independent train and coach platform.  

Key Responsibilities 

• Conduct thorough keyword research and use this to write and implement targeted updates to meta titles, descriptions, H1’s and other on-page content changes to drive performance. 
• Create and publish SEO-optimised editorial-style content and landing page copy across various sections of the Trainline website, in line with our brand tone of voice and style guide. 
• Checking content and copywriting for local accuracy and effectiveness. 
• Monitor, evaluate and resolve technical bugs/errors that impact UX and search engine performance. 
• Monitor competitor performance in local search engines and conduct macro trend analysis to find new content gaps to aid the SEO team and other business decisions. 
• Help activate those opportunities by implementing on-site SEO optimisation and changes. 
• Use a range of tools to monitor the SEO health of our website as well as analysing search engine and keyword performance to find valuable opportunities. 
• Monitor the ever-evolving landscape of AI Search / Generative Engines, formulating strategies to drive organic traffic from these new sources. 
• Contribute to technical SEO optimisations at scale, for example internal linking. 
• Provide support to the SEO leadership team to deliver the business objectives. 
• Work collaboratively with other marketing channels on developing a localised SEO content roadmap to drive performance. 

• Previous experience working in Enterprise SEO. 
• Positive attitude, growth mindset, flexible and can work collaboratively. 
• Understanding of traditional search engines and the algorithmic ranking factors; how search engines, read, index and value content. 
• Starting to develop an understanding of Generative Engines and how SEO is expanding (GEO). 
• Knowledge of optimisation of search engines tools to enhance brand visibility, including schema markup. 
• Previous experience executing Organic Search strategies. 
• Skilled Microsoft Office user, especially Excel. 
• Basic knowledge in using analytics tools such as Google Search Console and Google Analytics, and happy to learn working with new tools. 
• Familiar with SEO tools such as STAT, Screaming Frog, SEMRush, Botify and Ahrefs. 
• Ability to devise creative SEO solutions across complex websites. 
• Excellent written and verbal communication skills. 
• Strong copywriter and content-savvy. 
• Experience with updating content via a CMS platform. 
• Ability to manage target expectations and report on KPI’s. 
• Enjoys and is comfortable working in a fast-paced environment. 
• Enthusiastic, energetic and creative, likes to bring ideas to the table. 
• Analytical with a high attention to detail. 
• Approachable self-starter who is passionate for achieving results in the ever-changing landscape of SEO. 
• Results-oriented with strong sense of ownership of projects and the ability to manage multiple deadlines. 

Why should you jump on board? 

We pay special attention to learning and development and organise quarterly company learning days as well as offering a learning budget that can be put towards resources of your choice. We will cover the costs of your professional subscriptions and give you access to our very own learning platform. 

At Trainline, we care about the wellness of our employees. We host puppy therapy sessions, in-office yoga and run Mental Health First Aider training courses as well as having an Employee Assistance Program as one of our many company benefits.  

We regularly throw fun social events such as pub quizzes, karaoke nights and our large-scale Summer and Winter Festivals every year. Additionally, we love hosting meetups in our amazing event spaces and having the opportunity to support internal and external community groups.  

We also hold companywide hackathons and our annual Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment. 

Our flexi-first approach

We believe in the importance of a healthy work-life balance and the value of a flexible workforce. Our flexi-first approach outlines our commitment to a hybrid way of working and our expectations of Trainliners. A key part of what makes Trainline special is our people and the value we get from the buzz and energy of our workplaces, and that’s why we’re proud to offer the best of both worlds. In practice this means in–office attendance at least 40% of the time over a 12-week period for all Trainliners. These in-office days are typically team led to help us connect, collaborate and create together.  

Our Values 

• Think Big - We're building the future of rail 

• Own It - We care about every customer, partner and journey 

• Do Good - We make a positive impact 

• Travel Together - We're one team 

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.  

We value open expression at Trainline, we believe it’s the diversity of experience, backgrounds and perspectives of our employees that makes us who we are. We encourage everybody to play a part in changing the way people travel across the world.