Marketing Communications Specialist - job 2 of 2

As a Marketing Communications Specialist at TTEC Digital, you’ll be responsible for coordinating omnichannel marketing campaigns from start to finish. This includes responding to client briefings, managing communications, designing customer advantages, and collaborating with both our account team and the client’s marketing department. You’ll also take charge of monitoring campaign results and providing analyses to improve engagement strategies for future initiatives.

To qualify for the Marketing Communications Specialist role at TTEC Digital, candidates should possess a degree in marketing or communications or equivalent experience. Additionally, 1-2 years of relevant experience in a marketing agency, a marketing department, or a customer experience setting is preferred. Strong communication skills, digital savvy, and a proactive attitude are essential for success in this fast-paced role.

The Marketing Communications Specialist at TTEC Digital enhances customer engagement by designing and executing creative marketing campaigns that resonate with the target audience. By managing 360° communication strategies and ensuring smooth customer journeys, you will play a vital role in building brand loyalty and driving deeper connections between customers and our client’s brand.

Essential skills for a Marketing Communications Specialist at TTEC Digital include excellent communication and organizational abilities, proficiency in Excel and PowerPoint, and a knack for digital marketing strategies. Being proactive, a team player, and passionate about customer-centric journeys will help you excel in this collaborative environment.

The work environment for a Marketing Communications Specialist at TTEC Digital is dynamic and collaborative, focusing on innovation and creativity. You’ll work alongside a talented team dedicated to delivering exceptional marketing strategies, all while fostering a culture where employees feel valued and supported.

When developing a marketing communication strategy, start by understanding the client’s objectives and the target audience. Conduct thorough research on customer behavior and preferences. Create a detailed plan that outlines the messaging, channels, and tactics to be used, ensuring alignment with the client’s brand and goals. Be prepared to discuss how you would adapt this strategy based on ongoing campaign performance.

Ensuring smooth customer journeys involves mapping out each touchpoint a customer interacts with during the campaign. I prioritize user experience by optimizing pathways, reducing friction, and providing clear calls to action. Monitoring customer feedback and engagement metrics helps me continuously refine the journey and enhance overall satisfaction.

I have hands-on experience in developing and implementing omnichannel marketing strategies that create seamless customer experiences across various platforms. By integrating online and offline channels, I ensure that messaging is consistent and that customers can engage through their preferred mediums. I utilize analytics tools to measure performance across channels and make data-driven adjustments.

Handling client briefs involves active listening and thorough comprehension of their needs. I engage in clarifying discussions to gather all necessary information before drafting a proposal. This collaborative process ensures that my approach aligns closely with their vision and sets clear expectations for deliverables and timelines.

Absolutely! I once led a campaign that focused on increasing customer loyalty through targeted email marketing and social media engagement. By leveraging customer data, we personalized content and promotions, leading to a 25% increase in engagement rates. The success was measured through both engagement metrics and a noticeable uptick in customer retention.

I am proficient in various marketing tools such as CRM systems for campaign management, email marketing software for outreach, and analytics platforms for performance measurement. Additionally, I am experienced in using design tools for creating visual content and presentation software to report on campaign outcomes.

Measuring success involves setting clear KPIs at the campaign's outset. I track metrics like engagement rates, conversion rates, and customer feedback. After the campaign, I perform a comprehensive analysis to evaluate performance against these KPIs, identifying areas for improvement for future initiatives.

To improve customer engagement, I focus on personalizing content based on customer behavior and preferences. Creating valuable and relevant content, along with interactive elements like polls or surveys, can foster engagement. I also leverage social media to create a two-way dialogue, building community and encouraging customer participation.

Adapting campaign strategies begins with a thorough analysis of performance data. I look for trends and insights to understand what’s working and what isn’t. Based on this analysis, I make informed adjustments, whether that’s changing messaging, targeting new audience segments, or reallocating budget towards higher-performing channels.

An effective team player in marketing demonstrates strong communication skills, adaptability, and a willingness to collaborate. Being open to feedback, sharing ideas, and actively contributing to the team’s goals fosters a positive and productive environment. Additionally, having a results-oriented mindset helps align individual efforts with the overarching objectives of the campaigns.