Creative Marketing Lead

Creativity, strategy, and leadership — if these words define your approach to marketing, you are in the right place. As a Creative Marketing Lead, you will have the freedom to make independent decisions, shape global strategy, and work in one of the most competitive and dynamic niches across US, UK, CA, and AU markets. No bureaucracy, no red tape – just pure creative power and result!

About the product: It is a web communication platform connects users worldwide with a wide range of features. Launched in 2020, it has passed all MVP testing stages and attracts a growing number of long-term users. The platform enables 24/7 communication and content sharing without compromising performance or user experience. With a focus on high-load handling, excellent UX/UI, and a unique monetization strategy, we offer a top-tier product in the market. Our global goal is to become a top 5 international social networking service, with plans to expand into Latin American and Asian markets.

• Develop a creative marketing strategy for each traffic channel (Google, Bing, Meta)
• Manage a creative team by setting tasks for designers and copywriters to craft compelling visual and textual content for various platforms
• Participate in the creation of advertising campaigns and development of A/B tests
• Analyze creative performance through key metrics such as CPM, CTR, CPC, and CAC
• Constantly seek new solutions to enhance efficiency, including optimizing design, messaging, CTAs, and targeting
• Work closely with the user acquisition team and other departments (analytics, product team, B2B) to align strategies and insights
• Research and leverage insights to plan future creative concepts
• Stay up to date with trends, competitor activities, and new advertising formats across social media, search engines, and niche platforms

• In-depth knowledge of paid channels: Google Ads, Bing Ads, Meta Ads, DV360
• Strong understanding of design principles, composition, and color psychology to drive user engagement
• Basic proficiency in graphic editors (Adobe Photoshop, Illustrator, Figma) and video editors (Adobe Premiere, After Effects)
• Ability to craft compelling headlines, descriptions, and CTAs that resonate with target audiences
• Familiarity with advertising formats and platform-specific requirements
• Expertise in defining hypotheses, running A/B tests, and interpreting results effectively
• Proficiency in analytical and data visualization tools (GA4, Looker Studio, Power BI, Tableau)
• Strong ability to manage backlog, prioritize tasks, and coordinate creative production workflows
• B2 English level (verbal and written)

• Previous experience in the social networking niche

• Care and support: 
• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine

• Comfortable working environment:
• Work from our Kyiv hub or remotely with a flexible schedule
• Workspace rental reimbursement in other cities and abroad
• Modern equipment or depreciation of your own tools

• Investment in your future:
• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• 70% of our heads and leads have grown into their roles here – so can you!
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events

• Intro call
• Tech Interview
• Test Task
• Final Interview
• Reference check
• Offer