VP of Marketing - Hybrid

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

The VP of Marketing is responsible for driving the overall marketing strategy and design concepts for Unitek Learning in support of the company’s vision and goals. Designs and produces all creative elements, analyzes marketing data and partners with ad agencies and vendors to support growth and visibility of the brand. Leads and directs staff as appropriate.

Job Responsibilities:

• Develop and maintain milestones and metrics to measure progress against goals and objectives; create a simplified dashboard of metrics and data to track performance as well as reliably and accurately forecast trends that will predict future growth
• Develop the processes, tools and methodologies to provide the organization with insights into market behaviors, reactions, and competitive postures needed to support strategic decision-making for the brand
• Contribute to the strategic and creative development of Uniteks marketing and branding efforts by completing creative projects and guiding the development of projects to include the company and student website as well as all collateral and graduation materials.
• Work collaboratively with internal business leaders to understand business objectives and make creative recommendations for project execution based on those objectives.
• Partner with advertising agency counterparts to ensure collaborative and consistent brand execution; communicate work, share assets, and brainstorm concepts. To include all college media sites
• Maintain the development and ongoing sustainment of the college catalog, college merchandise store and all college domain names and URL’s.
• Ensure development in web-based and interactive marketing capabilities and maintain awareness of digital marketing technologies; determine and recommend new areas that best support our purpose.
• Prioritize work and manage and approve projects on a daily basis, based on the needs of the business and resource availability, to ensure creative quality and internal partners are satisfied.
• Assure that commitments to project deadlines are kept, two-way communication among the business leaders in timely and open and that presentations are professional, engaging, persuasive, and support our company “blueprint”.
• Direct the activities and professional development of creative team members if applicable.
• Review and approve all creative services related invoices and company logo usage.
• Adhere to all company policies and procedures.
• Comply with all State, Department of Education, and accreditation regulations.
• Other duties may be assigned to meet business needs.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

• This position requires the ability to communicate effectively at all levels of the organization. Effective interaction across departmental boundaries must be maintained
• Strong communication skills (written and verbal), internal and external interpersonal skills, ability to create and articulate strategy and vision, ability to develop and maintain strong working partnerships, ability to lead and develop a team, ability to work in a fast paced, ever changing environment required

Required:

• Bachelor’s Degree
• 10+ years of related experience
• 7+ years of direct leadership of a team
• Expert working knowledge of all Microsoft (Word, Excel, Outlook, PowerPoint) and Adobe programs (Illustrator, In-Design, Photoshop, Acrobat Professional)

Preferred:

• Masters Degree preferred
• 5+ years of industry related experience
• Working knowledge of Microsoft word press, Adobe LiveCycle and Dreamweaver programs

Salaried role, no commission.