Marketing Operations Manager

About UpClear

UpClear delivers a SaaS Revenue Management platform used by some of the most recognizable consumer goods brands in the world.  Our solution supports Annual Planning, Account Planning (including Trade Promotion Management & Optimization) and Data transfers, transformations and automation for brand manufacturers.  We serve more than 80 brands in over 15 countries. Our growth is substantial and consistent; we have been on the Inc 5000 list of fastest growing private companies for nine consecutive years.  UpClear's global headquarters is in New York City and we have offices in London, Paris, and Singapore.

Position Overview

We’re looking for an experienced SaaS Digital Marketing Operations Manager to own our brand’s presence, media, and outreach.  Your mission is to create demand by further developing how we tell our story and engage companies in our market.   This leader will have proven “full-stack” SaaS marketer skills and experience including brand storytelling and positioning, Account Based Marketing (ABM), inbound marketing, content marketing, lead nurturing, online advertising platforms, and marketing automation systems.  They own the strategy and are hands-on in execution. 

Responsibilities 

• Define and develop positioning, programs and market engagement that educates our target market and makes UpClear stand out. 

• Collaborate with Business Development leadership to develop a strategy for reaching high-value opportunities within our ideal customer profile.  Advocate for process changes to ensure we engage, nurture, and convert leads into customers. 
• Define marketing campaigns strategies, media planning and budgets 

• Develop and execute programs to drive high quality MQL and SQL creation and repeat, ongoing engagement. 

• Use ABM to engage, educate, and convert targeted accounts and personas. 
• Implement toolset and create the assets and stories needed to successfully execute your marketing strategy. 
• SEO : Ensure web-based assets are properly attributed to optimize presence in search results. 
• Build nurture programs and automation for prospects & leads. 
• Recommend new tools for marketing and sales technology. 
• Track and communicate marketing performance metrics. 
• Recognize when adjustments to marketing strategy/tactics are required to improve ROI and address them in a timely manner. 
• Continuously research industry trends, strategies and target audience insight

Success in this role is measured by: 

• Quality of lead strategy and management of it across time 
• Quality and consistency of leads and impact on sales pipeline 

• Cost effectiveness of programs as measured by standard KPIs (ROI, CPL, CPC, CPA) 

• Quality of way-of-working.  Working smart and continuously improving. 

• Bachelor’s degree in Business, Marketing, Communications. 
• 6+ years of experience in SaaS B2B marketing  and SaaS digital marketing 
• Experience in CPG vertical preferred 
• Experience executing online & social advertising, inbound marketing, and e-mail marketing programs.  
• Experience designing and executing multitouch ABM campaigns.  
• Experience with Marketing Automation and CRM tools, marketing databases, Google Analytics, search and LinkedIn Advertising.   
• Experience with lead generation tools and tech savvy including AI-based tools 
• Collaboration.  Work with colleagues to understand their needs and identify shared goals.  
• Ownership.  Design and drive your work forward.  
• Curiosity. You know how to test, succeed/fail, reflect, and move fast. 
• Helpful Experience: prior work in the Consumer Goods industry.  

WHY UPCLEAR?

• Be part of a growing global SaaS company, with offices in NYC, London, Paris, Singapore
• Work on latest Cloud technology and build architecture for fast-growing Tech
• Good office culture with weekly happy hour, global cross team collaboration, direct access to executive leadership for guidance.
• Various Health Care Plans you can choose from to best fits your needs (Medical, Dental & Vision)
• Retirement Plan with company match (401k, IRA)
• Generous Paid Time Off package that grows with seniority (Vacation, Sick, and Public Holidays)
• Compensation: $120K-145K

The salary range listed is a good faith determination of potential base compensation that may be offered to a successful applicant for this position at the time of this job advertisement and may be modified in the future. When determining a team member's base salary several factors may be considered as applicable including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority.