Senior Performance Marketing Manager

Our journey so far since our launch in 2018:

Revolutionary remote driving tech- We built the world’s first commercial remote driving product.

Breaking boundaries across continents- First to roll out vehicles in both Europe and the USA on public roads without a human being inside & one of only two companies in the States operating a commercial driverless service.

Vegas fleet on the rise- Our vehicle fleet is scaling fast, from 20 to 100 cars in Las Vegas. We’re just getting started!

Watch our CEO, Thomas von der Ohe, deliver a live news segment on CNN - VayDrive 

Discover what drives our culture- Explore our core values

Why this role is awesome: 

We’re seeking a Digital Performance Marketing Manager to lead customer acquisition and retention strategies for our rapidly scaling urban mobility startup. By leading our digital performance marketing, you will be a critical part of our team to help us 10X our customer acquisition in Las Vegas, while being very efficient and cost-effective. The ideal candidate is a data-driven marketer passionate about transforming the future of urban transportation, equipped with both creative vision and analytical skills to drive measurable growth.

What you'll be driving:

• Digital Marketing: Manage paid media campaigns across various platforms (Google Ads, Facebook, TikTok, LinkedIn, etc.).
• Data-Driven Decisions: Monitor key metrics (CAC, ROAS, conversion rates) and use analytics tools to optimize strategy and discover new opportunities, including A/B testing.
• Attribution: Develop models to assess marketing effectiveness and allocate budget efficiently.
• Testing & Optimization: Implement A/B testing, audience segmentation, and funnel optimization to enhance ad performance.
• Budget Management: Ensure effective budget allocation for maximum ROI across campaigns.
• Market Trends: Stay informed on industry trends, competitors, and customer preferences to maintain competitive strategies.
• Collaboration: Work with product, operations, design teams, and agencies to align marketing strategies with business goals and user experience.
• Growth Strategy: Support multi-channel campaigns aimed at customer acquisition, engagement, and retention.

What are we looking for: 

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
• 5+ years of experience in growth marketing, ideally within startups, mobility, or tech.
• Excellent project management and communication skills.
• Strong understanding of paid media and performance marketing.
• Proficient in analytics tools (Google Analytics, Tableau, etc.) and CRM platforms (MailChimp, HubSpot, etc.)
• Hands-on experience with A/B testing, conversion rate optimization, and personalization tools.

Why should you join Vay:

🧠 Genius level team - Work with the smartest minds from over 30 countries around the world in deep tech & automotive

🌍 Huge scope for impact in a fast paced environment

💰 Salary + stock options

🌴 Unlimited Paid Vacation Days

 🏦 401(k)

 🏥 Health, Dental & Vision Insurance 

 🏋️‍♂️ Wellness Hub free gym access & wellness app subscriptions

 🎉 Perks at Work Membership 

 🍎 Snacks & Drinks in Our Downtown Las Vegas Office 

 🎊 Fun Team Events Every Quarter

Introduction to Vay