Digital Marketing Manager

VISO TRUST is the only SaaS third-party cyber risk management platform that delivers the security intelligence needed for modern companies to make critical risk decisions at the speed of business. Evaluating the risk of data breaches from third-party relationships is a traditionally complex and time-consuming process that hinders business operations, frustrates stakeholders, and often labels security teams as the "department of no." With Viso’s AI-based system, practitioners can instantly and continually assess any number of third parties while achieving on average a 90% boost in operational efficiency. At Viso, we are excited to be enabling customers to reduce risk and accelerate business at the same time.

VISO TRUST is a venture-backed startup with a fully remote workforce based in North America. When hiring, we look for signs that a candidate will thrive in our culture, where we put people first and value ownership, curiosity, honesty, and humility in the pursuit of excellence. We also value our differences, employing a team rich in diverse perspectives and experiences. We are dedicated to equal employment opportunities regardless of status or membership in a protected class or lack thereof.

• Paid Search (PPC): Manage and optimize Google Ads campaigns, ensuring maximum ROI through ongoing keyword research, ad copy testing, and bid strategy adjustments.
• SEO & SEM: Utilize knowledge of SEO best practices and SEMrush keyword data to inform content strategy and improve organic and paid visibility.
• Paid Social Advertising: Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), LinkedIn, and other relevant platforms to drive engagement and conversions.
• Account-Based Marketing (ABM): Assist with ABM campaigns using platforms such as 6Sense or Terminus, collaborating with sales to target high-value accounts effectively.
• Campaign Management: Design and execute multi-channel digital marketing campaigns, continuously measuring and optimizing performance.
• Analytics & Reporting: Monitor and report on key performance metrics, providing insights and recommendations for optimization.
• Collaboration: Work closely with the sales team to ensure marketing efforts drive highly qualified leads.
• Experimentation & Growth: Implement A/B testing and iterative strategies to refine marketing tactics and maximize engagement.
• Content & Creative Strategy: Assist with the development of compelling ad creatives, landing pages, and marketing assets that resonate with target audiences.

• 3+ years of hands-on experience in digital marketing, specifically in PPC, paid social, and demand generation.
• Expertise in Google Ads, including campaign setup, keyword research, bid strategies, and conversion tracking.
• Strong knowledge of SEO best practices and experience using SEMrush for keyword research and competitive analysis.
• Proven experience running paid social campaigns on Meta, LinkedIn, and other platforms.
• Experience assisting with ABM strategies using platforms like 6Sense or Terminus.
• Solid HubSpot experience is required, including marketing automation, CRM integration, and lead nurturing workflows.
• Ability to analyze data and translate insights into actionable marketing strategies.
• Exceptional attention to detail and project management skills.
• Self-starter who thrives in a fast-paced, agile startup environment.
• Strong creative mindset with the ability to assist in developing engaging content and ad strategies.
• Team player with excellent communication and collaboration skills.

Why Join VISO TRUST?

At VISO, our people are our greatest asset.  We are committed to the health and prosperity of our team and to rewarding great work.  

• Work in a dynamic startup environment where innovation and learning are encouraged.

• Collaborate with a passionate and driven team.Opportunity to support and shape the digital marketing strategy of a growing company.

• Competitive salary and benefits.

We offer competitive compensation including salary, equity and a comprehensive benefits package.  Standard benefits include medical, dental, vision, disability, life and AD&D insurance for employees and dependents without employee contributions.  We offer zero deductible medical plans with minimal out-of-pocket expenses.  We also offer HSA/FSA options, 401k, gym membership, unlimited PTO, 18 paid holidays per calendar year, a communications stipend, on-hours social events and opportunities for training and growth. #LI-Remote