Product Marketing Manager

We are committed to promoting a diverse and inclusive workplace - a place where we can each be ourselves and do the best work of our lives. At Tracksuit we consider a unique perspective, diverse experience and a growth mindset to be of greater value than ticking every box on an JD. If you think you have what it takes but don’t have the exact experience we’ve set out, please still get in touch and apply. We’d love to chat!

At Tracksuit we provide beautiful, radically affordable, always-on brand tracking which is easy to use compared to traditional methods. We recognise that sounds like a ton of buzzwords for marketers, so what it really means is that we did over 50,000 surveys last month to find out what real humans think and feel about the world’s best brands and their competitors. Check us out here: www.gotracksuit.com 🙌

Are you Tracksuit’s new Product Marketing Manager?

We’re looking for an experienced Product Marketing Manager who can help us establish a world-class enablement function, supporting our team to reach the next level of growth.

Are you a natural at translating complexity into simplicity? Are you a confident communicator who can help our go-to-market teams share Tracksuit’s value in the most engaging way? Can you build interesting educational content for our team and customers? If you’re thinking ‘yes, that’s me’ then we’d love to hear from you.

We’re looking for someone who has a background in product marketing (preferably in B2B SaaS), with experience scaling an enablement function in a high-growth business. We’ve got a lot of momentum globally, so we need someone who can help us implement product marketing best practice, made Tracksuity, to support our growth.

• Collateral development: Develop and maintain a comprehensive library of collateral, tailored where needed to reflect market nuances, personas, and customer use cases
• Internal training programs: Design, implement and lead (in partnership with relevant thought leaders) internal training programs that up-skill our GTM teams on how to communicate Tracksuit’s value
• Internal communications: Partner with the wider PMM team to support product launches and changes, acting as the mouthpiece to communicate these updates internally to ensure all teams are informed and aligned
• User education: Manage user education programs in-app and throughout the customer lifecycle, ensuring a consistent and useful experience across all touchpoints
• Customer journey alignment: Work across the full customer journey from pre-sale to onboarding, renewal and ultimately advocacy to ensure our education and messaging tells a consistent story
• Partner enablement: Develop 1:many programs and resources that equip our agency partners to use Tracksuit data and better sell Tracksuit to their clients
• Process implementation: Partner with our GTM Ops team to take a holistic view of our enablement function, identifying operational inefficiencies and implementing process improvements
• Measurement: Track and analyse the impact of our enablement program, create frameworks for measuring training effectiveness and knowledge retention across our GTM teams
• Product marketing at Tracksuit is truly cross-functional – you’ll be partnering closely with our product, customer success, growth, operations, partnerships and marketing teams to ensure consistent, effective communication of Tracksuit’s product value across all markets.

• You have 5+ years in marketing, product marketing or enablement roles, and experience building a scalable enablement program in a high-growth B2B SaaS context
• You’re a confident verbal and written communicator; being able to create and share compelling narratives and content is a must
• You’re a collaborative team player who’s able to build strong relationships with stakeholders and work closely with people across the business to get the best results
• You deeply understand product and go-to-market dynamics, with strong commercial acumen
• You’re excellent at prioritisation and time management, with demonstrated experience balancing multiple projects and working independently to manage projects from start to finish
• You have a data-driven approach to measuring impact, supported by a strategic mindset and strong attention to detail
• You have growth mindset and are eager to try new things every day; given Tracksuit’s growth trajectory, you’ll be comfortable forging a path forward amongst a little ambiguity
• You’re a kind, smart and empathetic human who’s excited by the world of marketing and genuinely wants to solve customer problems
• Nice to have: an understanding of brand tracking and market research methodologies

Why join us at Tracksuit?

We’re one of Australasia's fastest growing startups, and at just 3 years old, we're incredibly grateful and excited to already be working with over 450 epic brands across NZ, AU, USA, Canada and UK, like frank body,  MyFitnessPal, Sharesies, Bondi Sands and more.

We’re a tight-knit, supportive, and ambitious team, driven to empower companies to use brand to drive success. Our culture thrives on complete transparency, trust, learning, and constant development and improvement.

Underpinning the experience are our great benefits, including:

⦿ Compensation: Competitive market rate remuneration, which is reviewed twice annually. Our radically transparent compensation policy ensures that salaries are fair across the entire team.

⦿ Bonus Scheme: An annual company-wide performance bonus to celebrate hitting our targets together.

⦿ Employee Share Option Program (ESOP): So that everyone on the team has a share in Tracksuit’s success.

⦿ Progressive health and wellness benefits: Including an annual wellness bonus, access to a premium EAP platform, and 6 weeks of paid annual leave.

⦿ Generous parental benefits: 12 weeks’ paid parental leave for either caregiver, additional sick leave for IVF, gradual return to work.

⦿ A $1000 personal L&D budget for each Trackstar, plus additional growth opportunities including mentorships, speaking engagements, and travel.

⦿ Flexible working: We have beautiful offices in Auckland, Sydney, London, and New York. We are office first but offer full flexibility day to day and adopt a balanced approach to WFH/in-office work.

But don’t take our word for it! You’ll be joining the:

Mumbrella Marketing Company of the Year 2022

HRD Employer of Choice <200 Staff 2024

NZ Hi Tech Awards, Emerging Company of the Year 2024

But don’t take our word for it! You’ll be joining the:

- Mumbrella Marketing Company of the Year 2022

- HRD Employer of Choice <200 Staff 2024

- NZ Hi Tech Awards, Emerging Company of the Year 2024

- AFR Best Place to Work Media and Marketing (4th place) 2024

Most importantly, when you join, you’ll receive an epic Tracksuit which reflects our vibe. We are built for speed and comfort, we're fun and informal, and we're practical and ready for anything.

👉 Please note: This role is based in Auckland, New Zealand & requires you to work from our vibrant office space. With flexibility to work from home, we trust you to choose the balance that empowers you & your team to achieve their goals.