Brand Experience Manager

WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize and unlock the full potential of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and seamless automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.

WalkMe seeks a Brand Experience Manager to reimagine, elevate, drive, and execute immersive brand experiences that showcase the transformative power of our Digital Adoption Platform. This strategic role will focus on strategizing, building, and implementing innovative, unique, and memorable experiences across key touchpoints, including the WalkMe Challenge, industry conferences, and SAP Experience Centers. Our Brand Experience Manager will lead the creative vision and enablement strategy behind these initiatives, ensuring field marketing teams are prepared to handle the operational execution. All efforts will focus on bringing the WalkMe brand to life, showcasing the value of WalkMe, connecting with our target audiences, and outshining the competition.

• Experience Design & Innovation:
• Reimagine, elevate, and take ownership of the WalkMe Challenge, transforming it into a flagship brand experience that highlights and differentiates WalkMe’s impact through innovative storytelling, creative execution, and enhanced user engagement.
• Project manage the WalkMe Challenge experience and all related workstreams  - organize enablement/training for field marketing and sales, manage all assets and materials tied to the experience (digital and global events), track performance and gather feedback, evolve and pivot direction as needed.
• Conceptualize WalkMe’s presence at select tier 1 industry conferences, focusing on storytelling, proving value, and creating brand affinity through experiential elements to create memorable attendee experiences.
• Strategize and develop plans for WalkMe’s integration into SAP Experience Centers globally, ensuring alignment with WalkMe’s brand and value proposition.
• Collaborate with creative teams to translate complex product capabilities into engaging, interactive demonstrations that resonate with diverse audiences.

• Brand Standards & Strategy:
• Working with our heads of design and brand, establish guidelines and experiential standards for consistent brand representation.
• Partner with product marketing to transform technical narratives into compelling experiences and demonstrations.
• Drive forward-thinking approaches to how enterprise software solutions are showcased and understood.

• Collaboration & Influence:
• Act as a strategic advisor to field marketing teams, ensuring alignment with WalkMe’s brand and experiential goals.
• Enable field marketing sales and operational staff with clear guidance to ensure our vision can be carried through seamlessly at events.
• Work cross-functionally with creative, content, and product teams to deliver cohesive brand experiences.
• Collaborate with the SAP partnership team to integrate WalkMe's story within Experience Centers and events.

• 5+ years in B2B event marketing, experiential marketing, or brand management, preferably in the technology industry and/or at an event marketing agency.
• Proven success in creating compelling B2B technology experiences.
• Experience planning and executing successful brand programs, events, and related initiatives.
• Project management attributes including strong communication and interpersonal skills with the ability to perform in a fast-paced environment while maintaining careful attention to detail and time management.
• Proven history of working cross-functionally to achieve team support and success with defined outcomes.
• Strong skills in project management, storytelling, strong design understanding, and interactive technologies.
• Expertise in enterprise software and digital adoption solutions.
• Bachelor’s degree in Marketing or a related field.

• Attributes:
• Creative visionary with exceptional conceptual and strategic thinking abilities.
• Excellence in storytelling and crafting engaging narratives.
• Strong communication and collaboration skills, with the ability to influence without direct authority.
• Attention to detail and a passion for elevating brand engagement.

• At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more.  We are committed to fostering an inclusive culture which celebrates the unique experiences and perspectives each Team Member brings to the workplace.   
• We seek to hire and develop the best talent, bringing a range of perspectives, experiences and background to the DAP category. This helps us better meet the diverse needs of our global communities and clients with creativity, insight, and market innovation.  We welcome and encourage applicants from across different genders, gender identity and expression, sexual orientation, race, age, national origin, citizen status, religion, body size, socioeconomic status, ability, neuro(a)typicality, physical appearance, veteran status or any other characteristic. 
• Flexible Work Arrangements: We offer hybrid onsite and flexible hours to help manage work commitments and personal life effectively. 
• Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
• Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering. 
• Comprehensive Health Care Coverage for our Employees and Families, 401(k) program with company matching (up to $5,000), and a vacation policy to encourage a healthy work-life balance.
• WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row!
• WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
• Join our dynamic team and contribute to the success of our products by providing users with an exceptional experience through WalkMe. If you are passionate about enhancing user experience and have a keen eye for detail, we would love to hear from you.

Our job titles may span more than one career level. The starting OTE for this role is between $110,000 and $120,000. The actual base pay is dependent upon many factors, such as: location, training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus and benefits as part of our competitive total rewards package.

TO ALL RECRUITMENT AGENCIES:

WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.