Senior Performance Marketing Manager (all genders) - Retail & CPG Vertical

WongDoody creates human experiences at 22 studios across 4 continents. We believe the future can be molded. And by shaping human experiences through creativity and tech, we work to build a future we believe in. 

For us, this starts with our own culture. We strive to create an inclusive environment where every human can bring their whole self to work. Our clients are brands we believe in, from global big players to local heroes to startups we love. With each of our partners, we embark on a journey of co-creation, pushing the boundaries of what's possible and exploring the space where creativity and tech meet. 

Our team of fun, welcoming, values-driven and collaborative problem solvers has one focus at the heart of everything we do: human experience. Human experiences are the touchpoints where brands connect with customers. And we transform businesses by creating engaging, inspiring moments using strategy, creativity, data and technology—all backed by the global technological power of Infosys.

Retail & CPG Vertical 

Our team specializes in FMCG and retail. Together with strong, unique brands like OTTO, bonprix, Rolf Benz and Avene we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media. 

Our local benefits

• Flexible working hours 
• Work where it works for you. At home or in the office, or any mix you like 
• Working for strong brands and clients we believe in 
• 30 days' vacation per year 
• Urban Sports Club 
• Nice people in welcoming teams 

What you can expect

• Design, build, and optimize paid media campaigns with 6-figure budgets.
• Manage and optimize regular reporting and dashboards.
• Consult with clients on paid media as part of a holistic and integrated digital marketing approach.
• Proactively develop opportunities to improve campaign and content performance through the use of paid channels and platform changes.
• Collaborate closely with strategy and creative teams to enhance digital marketing content.
• Know and consult on Meta, Google, TikTok, and Pinterest Ads: campaign setup, monitoring, and optimization.
• Test and evaluate new marketing channels and advertising formats.
• Develop and implement performance marketing strategies, including KPI frameworks, targeting strategies, and media plans.
• Ensure effective budget allocation across channels based on performance.
• Contribute to other marketing areas such as email marketing and CRM.
• Stay updated with the latest trends in digital marketing, evaluate new technologies, and integrate them into our marketing strategies.
• Own and manage relationships with external partners and vendors to support integrated programs.

What we'd love to see

• Minimum of 6-8 years of experience in marketing and paid advertising, ideally in the consumer goods and retail sector.
• Proficiency with various ad managers, Google Analytics, and Google Tag Manager.
• Agency experience and familiarity with cross-disciplinary collaboration, especially with creative deliverables.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Demonstrated interest and curiosity in marketing technology, social media evolution, and automation.
• Empathy, listening skills, and openness to integrating technological developments into daily business.
• Fluency in both German and English.

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under louisa.henze@odt.net.