Associate Performance Creative Strategist

The Role

Wpromote is looking for an Associate Performance Creative Strategist to embark on an exciting career journey in Performance Marketing. We are looking for a passionate, detail-oriented individual with a hunger for learning, a passion for social media, a sharp creative eye, and a keen interest in pursuing a career in digital marketing.

As an Associate Strategist, Performance Creative, you will be the driving force behind supporting our Managers and Sr. Managers in crafting innovative concepts, executing creative strategies, and contributing to the success of our diverse clientele. With a focus on continuous learning and development, this position offers a unique opportunity for growth within a forward-thinking organization that has been a leader in the digital marketing industry for over two decades. This role will report to an Associate Director on the Performance Creative team. 

The anticipated annual salary for this role will range from $65,000- $75,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget. The total compensation package for this role will include benefits (listed above).

*This position may be performed remotely in most states within the US, with some exclusions

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

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• Working collaboratively with Managers and Directors to learn platform, channel, and performance marketing best practices, synthesizing platform data into actionable insights, and working directly with Art Directors and Production Designers to turn those insights into net new or iterative creative concepts.
• Assisting in organizing and facilitating creative strategy brainstorms and discussions, contributing fresh ideas to enhance campaign effectiveness.
• Helping to develop the Creative Testing Roadmap based on the monthly sprint's testing plan, ensuring strategic alignment with client objectives.
• Working directly with designers and art directors during initial QA on ads in production, promptly identifying and flagging issues to the Manager or Senior Manager.
• Articulating the pros and cons of various ad units, demonstrating an understanding of their suitability for different business objectives.
• Utilizing reporting tools and strategies to support account work and drive impactful results for client accounts.
• Participating in tactical creative strategy development, contributing insights and ideas to enhance campaign performance.
• Shadowing Managers and Senior Managers in account management, growing towards managing Small to Medium retainer clients with the support of the Associate Director, focusing on continuous learning and execution.
• Working to expand your understanding and convey creative best practices for Paid Social and/or Paid Search, aligning strategies with the marketing funnel.
• Developing your ability to pull, analyze, and synthesize platform data and familiarizing yourself with the available tools, platforms, and resources (navigating at least (2) native ads managers like Meta, TikTok, Snapchat, or Google).
• Providing support for new client audits/deep dives as needed, contributing to the agency's success in revenue generation.

• 1+ years of experience in digital marketing, paid social, performance marketing, or a related field, with exposure to creative strategy and campaign execution.
• Experience collaborating with cross-functional teams.
• Familiarity with paid media marketing and a strong understanding of the social media landscape; direct experience managing paid media campaigns is a plus.
• A proactive, problem-solving mindset with a hunger for innovation.
• The ability to work with diverse personalities and maintain a positive attitude in challenging situations.
• A desire to grow and develop skills in performance marketing areas such as social media advertising, display advertising, or related channels.
• Strong critical thinking skills and analytical curiosity around performance data.
• A keen eye for high-performing creative, an active presence on social media platforms to stay informed on industry trends, and the ability to effectively communicate with creative team members,
• High attention to detail when QA/QC-ing creative assets and providing feedback to creative teams.
• Exceptional written and verbal communication skills in a professional setting.
• Strong time management and project management skills, with the ability to handle multiple workstreams simultaneously.
• Proficiency in Word, Excel, or Google Suite, with a willingness to learn and grow on these platforms.

• Nice to Have:
• Previous advertising experience 
• Experience with design or editing work 

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.