Industry Marketing Lead

WHAT YOU'LL DO

As the Industry Marketing Lead, you will be responsible for developing and executing industry-specific marketing strategies that resonate with Retail & eCommerce and Financial Services brands. This role will focus on driving adoption and demonstrating the value of Braze’s platform in helping these brands achieve their marketing objectives. You will work closely with our sales, product marketing, and customer success teams to position Braze as the leading customer engagement solution in these industries.

Key Responsibilities:

• Industry Marketing Strategy:
  • Lead the development and execution of a regional marketing strategy tailored to these industries
  • Collaborate with sales and sales strategy teams to align Braze’s value proposition with industry-specific marketing objectives and business outcomes
  • Develop a go-to-market strategy targeting key audiences, leveraging industry insights to drive platform adoption
• Content Creation & Campaign Development:
  • Create and manage content and marketing programs that highlight the relevance of Braze for the industries, from white papers and case studies to webinars and thought leadership
  • Work with product and partner marketing to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions
  • Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our target customers
• Relationship Management & Industry Expertise:
  • Serve as Braze’s expert on these industries in the EMEA region, offering insights and expertise to internal teams and clients
  • Train sales teams and facilitate the ongoing exchange of knowledge and best practices across the region and departments
  • Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs

WHO YOU ARE

• Strategic Thinker: You have a strong ability to develop and execute industry-specific marketing strategies that drive measurable results
• Content Creator: You’re skilled at crafting compelling content and campaigns that resonate with industry audiences and highlight product value
• Industry Expert: You bring deep industry knowledge, with a proven track record of developing effective marketing strategies tailored to specific audiences
• Collaborative Leader: You excel in cross-functional environments and can influence and lead teams across different departments
• Communicator: You have exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences
• Problem Solver: You have a resourceful and analytical mindset, with the ability to navigate ambiguity and drive execution

Qualifications:

• BA/BS degree required; MBA or relevant advanced degree a plus
• 7-10 years of marketing experience, preferably working with a range of customers at an agency, technology partner or consulting firm. Expertise in the Retail & Consumer Goods and/or Financial Services industry preferred
• Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment
• Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools
• Experience working with cross-functional teams and managing relationships with key stakeholders