Senior Manager, Growth Marketing

We have a world class agile market research platform. We help brands rewire their traditional ad & innovation development processes with insights early, often & connected to create a learning loop. The result? They get smarter over time. Insights teams have more impact. Brands launch better ads & products.

We were founded in 2012 with the dream of creating end-to-end automated research. Fast forward 10 years and we have 1,000+ happy customers, 100,000+ ideas tested and we operate in 50+ research markets. And we’re entering the next phase of our growth journey!

So how do we do it? 

Our platform provides access to actionable, quick and smart insights to amplify creative effectiveness and shape winning innovation, empowering creators with the agility and the data they need to make better decisions about the ads and innovation they take to market. 

Through working with some of the biggest brands in the world, we’ve built technology that lets our customers see their product innovations and advertising ideas through their consumers’ eyes so they can quickly iterate, optimize, validate and learn — increasing their chances of in-market success.

About the team

At Zappi, you’ll be joining a passionate team of marketers who are on a mission to help our own world-class customers, some of the best-known B2C brands on the planet, to evolve their own marketing, advertising, and innovation. We have a distinctive, highly differentiated brand, known for our quirky and fun energy, and for building incredible relationships with our customers. Our customers love us, promote us, and love to get on stage with us. Probably because we love them too! This comes through in our marketing, and in the way we work every day.

About the role

We are seeking a strategic and results-driven Growth Marketer to join our dynamic growth team, focusing on driving both new logo acquisition and customer expansion. This role will support our Growth Motion by generating demand, crafting customer communications, and executing customer marketing strategies to increase retention and engagement. You will also be responsible for optimizing email nurturing, segmentation, and demand generation efforts, while focusing on efficient and sustainable growth strategies. This is a unique opportunity to contribute to net-new growth and expand existing customer relationships.

What you'll be doing

• Develop and execute strategies to generate a consistent flow of Marketing Qualified Leads (MQLs) that meet both volume and quality targets.
• Monitor and optimize customer demand generation channels and tactics to achieve MQL KPIs, driving both new customer acquisition and expansion efforts.
• Own the customer email marketing strategy, including segmentation, nurturing, and automation, to drive engagement and move both new leads and existing customers through the funnel.
• Design and implement lifecycle marketing campaigns that guide leads from awareness to conversion, ensuring a seamless customer journey post-sale and encouraging ongoing expansion opportunities.
• Collaborate with cross-functional teams (Sales, Customer Success) to align on messaging, nurture content, and optimize campaigns based on their feedback.
• Use customer data and insights to develop personalized messaging and create relevant touchpoints throughout both the buyer and customer journey, including post-sale engagement for retention and growth.
• Influence expansion by leading the creation of tailored campaigns designed to engage key accounts, drive customer renewals, and accelerate revenue growth.
• Collaborate with the sales and customer success teams to define target accounts and support ABM strategies.
• Manage and execute cross-functional projects and campaigns, ensuring timely delivery and alignment with overall growth strategies.
• Develop and execute strategies that nurture both new logos and existing customers to drive sustainable long-term impact and growth.

Qualifications

• Experience in growth marketing, demand generation, or lifecycle marketing, preferably in a B2B environment.
• Proven track record in generating MQLs through multiple channels, including email, and paid media.
• Strong knowledge of email marketing, automation tools (e.g.HubSpot), and segmentation strategies.
• Strong project management skills
• Hands-on experience with paid media campaigns across Google Ads, LinkedIn, and Meta.
• Strong analytical skills with the ability to make data-driven decisions and optimize campaign performance.
• Experience working cross-functionally with Sales, Customer Success, and Product teams.
• Excellent written and verbal communication skills with a customer-centric approach.
• Strong organizational and project management skills, with the ability to manage multiple priorities.

Benefits 

• Salary range $115,000 - $130,000 per annum. Salaries are benchmarked annually
• Unlimited holidays – we want well rested and motivated teams so encourage people to take plenty of time off. We don’t cap your allowance, but do set a minimum of at least 20 days per year plus national holidays
• One company-paid mental health day of rest every quarter (these are pre-scheduled, so the entire company can take the same days off regularly to reset)
• Flexible working arrangements, including remote (unless otherwise specified)
• Thoughtfully designed offices to support both individual work and collaboration without interrupting others
• Support setting up your home office, if appropriate
• Wellbeing benefits and access to trained therapists / counsellors
• Company paid Life, AD&D, Short term & Long term disability
• Immediate access to Zappi's Health, Dental and Vision Insurance Plan
• Option to enter Zappi's 401k program after 90 days of employment, matched up to 4%
• Tailored personal development through training allowances, coaching, mentorship and career frameworks

Why join us? 

We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both people and the planet. 

Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here. 

We are a values and behaviours driven business and believe that Trust, Truth, Ownership, Ambition and Humility describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities. 

Earning B Corp certification assures us we’re on the right track and have structures in place to become the business we want to be.

Our commitment to minimise our impact on the environment means being honest with ourselves and transparent with you—about everything from carbon emissions to tree-planting initiatives. We achieved our goal of becoming Net Zero in 2021! 

Zappi Company Culture Highlights

• Winner of Comparably's Award for Best Company for Women 2022
• Winner of Comparably's Award for Best Company Work-Life Balance 2022
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Best CEO for Women 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Winner of Comparably's Award for Best Company Culture 2022
• Winner of Comparably's Award for Best CEO 2022
• Winner of Comparably's Award for Best Happiness 2022
• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best CEOs for Diversity 2023
• Winner of Comparably's Award for Best Engineering Teams 2023
• Winner of Comparably's Award for Best Company Outlook 2023
• Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
• Recognised by Fast Company’s Best Workplaces for Innovators 2023
• Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024

Equal Opportunity

Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws. 

We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from underrepresented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.