Senior Associate, Paid Search
Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission
Zocdoc considers its employees to be its most valuable asset. As a Senior Associate, Paid Search, you will make a significant contribution to the growth of our patient bookings and revenue through Search Engine Marketing (SEM). You‘ll drive performance, analyze data, and execute optimizations across Google and Microsoft Ads. This role requires close collaboration with members of the paid marketing, analytics, and brand teams to execute the channel strategy and achieve company objectives.
You’ll enjoy this role if you are…
- Motivated by a deep-rooted desire to succeed and drive results
- Autonomous, urgent, and creative - you genuinely love solving difficult problems
- Skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities
- Organized, efficient and detail-oriented
- A resourceful and innovative individual who perseveres through challenges
- The kind of person who is self-motivated and proactive in seeking guidance and support when necessary
Your day to day is…
- Overseeing the day-to-day performance of our Google and Microsoft Ads campaigns
- Developing and implementing new campaigns and testing strategies to effectively scale the account
- Managing daily optimizations to ensure we remain on track against channel goals and budget
- Supporting the Senior Marketing Manager in the development and implementation of SEM strategies to produce successful outcomes
- Assisting with channel-level reporting and analysis
- Tracking KPIs, distilling insights from campaign data, and providing regular performance updates to the team
- Partnering with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity that could significantly impact the broader business
- Communicating channel results and priorities across the organization
- Effectively conveying results and insights to leadership in weekly meetings
- Developing working relationships with cross-functional partners
You’ll be successful in this role if you have…
- 3+ years of experience in paid search
- Expertise in Google and Microsoft Ads
- A proven track record supporting multi-million dollar paid search campaigns
- An analytical and performance-driven mindset
- A solid understanding of growth marketing KPIs
- Experience with Looker/BI tools
- Strong attention to detail
- Excellent communication and collaboration skills
Benefits
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
- Great Place to Work Certified
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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By
Zocdoc
Our mission is to give power to the patient. We believe there’s no better way to help you have the great healthcare experience you expect and deserve.
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