Public Relations Specialist

Arcot Group is looking for a dynamic and creative Public Relations Specialist to join our marketing team. In this role, you will be responsible for managing our public image and communicating our brand message to various stakeholders. You will develop and implement PR strategies that align with our business objectives, promote positive relationships with media outlets, and enhance our company’s visibility in the marketplace. Your responsibilities will include drafting press releases, organizing events, managing social media outreach, and responding to press inquiries. The ideal candidate will have a strong background in communication and a passion for storytelling, helping to build and sustain our brand reputation.

Responsibilities

• Developing and implementing PR strategies to enhance the company’s image and reputation.
• Writing and distributing press releases and other promotional materials.
• Establishing relationships with journalists and media outlets.
• Coordinating media events, conferences, and press briefings.
• Managing the company’s social media presence and online communications.
• Monitoring media coverage and analyzing PR campaign effectiveness.
• Collaborating with internal teams to ensure brand message consistency.

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• Proven experience in public relations or corporate communications.
• Strong writing and editing skills with a flair for storytelling.
• Excellent verbal communication and interpersonal skills.
• Knowledge of social media platforms and digital marketing strategies.
• Ability to manage multiple projects and meet deadlines.
• Creative thinker with a proactive approach to problem-solving.