Global Touchpoint Owner CRM, Email Marketing & Marketing Automation

Company Description

Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology – with us, you will have the chance to improve quality of life all across the globe.

Welcome to Bosch.

Robert Bosch Kft. has been established in 1991 in Budapest as part of the Bosch Group. Currently more than 4500+ colleagues are working here together, most of them within the Engineering Center Budapest. Besides that, the location serves as the Bosch south-east European sales center for vehicle parts, vehicle-diagnostic equipment, power tools, thermo technology  systems and security technologies. Furthermore, corporate functions are also present, such as logistics, finance, controlling, purchasing, communication and human resources.

As Global Touchpoint Owner CRM, Email Marketing & Marketing Automation you will be in the global marketing team of the business unit Measuring Tools. You will be responsible to implement the Bosch brand strategy through CRM and email marketing campaigns whilst ensuring touchpoint ROI is optimized. Being in charge of marketing automation, you will lead the development and optimization of automated email sequences and lead nurturing processes. This role is critical in guiding potential customers through a decision-making journey, ensuring they remain engaged, informed, and ultimately convert. You'll also work closely with our CRM to ensure seamless integration and data flow, enabling a robust lead nurturing and scoring system. 

Your responsibilities will include the following:

• Develop and deliver CRM and Email Marketing strategies to grow our customer database, customer retention and loyalty (scope of work includes user and dealer CRM) 

• Create and maintain the email content calendar 

• Lead the design, development and deployment of marketing emails 

• Close collaboration with other touchpoint owners in the Measuring Tools buisness unit as well with other divisions to ensure maximum efficiency of the budget spent 

• Develop email workflows and sequences that nurture leads through each stage of the sales funnel, from awareness to decision-making. 

• Ensure proper integration between our marketing automation tools and CRM, enabling accurate lead tracking, scoring, and data synchronization. 

• Implement cross-and upselling in collaboration with Customer Success Manager and create necessary flows and interfaces 

• Monitor performance metrics, A/B test email content and workflows, and adjust strategies to maximize open rates, click-through rates, and conversion rates. 

• Generate insights through analytics, providing regular reports on lead behavior, funnel performance, and automation effectiveness to drive continuous improvement. 

Which requirements are important to us?

  Background: You have a bachelor’s degree in Marketing, Communication, Business Administration or related field (Master is a plus). 

-   Experience&Personality

• Passionate digital marketing expert with >5 years of experience in CRM, email marketing and marketing automation (preferably in SAAS environment)
• Team player with a proven track record in digital marketing and/or digital sales
• Strong affinity to branding and to build customer loyalty
• Experience with large CRM system providers (SAP, HubSpot, Oracle, Salesforce, etc.) is an advantage
• Be proactive in identifying and solving challenges in email workflows and lead nurturing funnels
• Capability to handle a diverse landscape of internal stakeholders with differing interests across hierarchy levels
• Proficient in handling IT and digital marketing systems
• Efficiency in using Microsoft Office (Excel, PowerPoint)
• Good communication and presentation skills
• Strong level of affinity for online marketing, AI tools and technology trends in marketing
• Solid project management skills and ability to handle complexity

-   Working practise: Strong level of affinity for online marketing, AI tools and technology trends in marketing. Solid project management skills and ability to handle complexity. Strong affinity to branding and to build customer loyalty. 

-   Languages: You are fluent in English. Other language knowledge is an advantage. 

Get to know our #LikeABosch benefits.

We would like to help you GROW, so we offer you:

• Financial security & recognition: We review and increase your competitive base salary annually, offer performance-, loyalty-, and referral bonus.

• Trainings and professional development: We believe in a Life-Long Learning approach, so you can take advantage of several technical and soft skill trainings and language courses.

• Career development: We have a wide range of programs to choose from, even if its leadership, expert or project development you are aiming for. We also offer mentoring and coaching opportunities, we have PhD program and we offer international assignment possibilities.

We would like you to ENJOY the benefits of balancing your life and your work, so we pay attention to:

• Your work life-balance: You can work from our activity based offices designed for creativity and efficiency or from home while enjoying flexible working hours. We offer childcare possibilities and sabbatical option.

• Your health and well-being: We provide free professional consultants for any personal, legal, financial or health related issues. You can benefit from our developing onsite medical center and organized regular health checkups.

• We also offer you several perks and benefits: You can use your annual cafeteria allowance flexibly for family support (e.g. tax-free kindergarten and nursery allowances), health care, mobility (car sharing services) and recreation. You can enjoy our onsite canteen, we support when you work from home and if you live far, we cover your commute costs. We also appreciate your loyalty with jubilee gift and extra jubilee holiday.

You could join an INSPIRING community worth to belong:

• We are true to our values: We are committed to sustainability, we value that everyone is different and that diversity makes us truly successful. We also take social responsibility seriously and regularly organize charity actions, blood donations and support worthy causes.

• Team building activities and community events are also part of our everydays. We like to come together for a good summer party or family day.

Are you ready to work #LikeABosch?

Please apply with your English CV!

If you require any further information, please feel free to contact us on the following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.