Marketing Manager (Promotion & Communication)

Welcome to a world, where your ideas lead to something big. Welcome to Bosch.
The Bosch brand is synonymous with quality and innovation in the field of mobility, industrial technology, energy and technical building equipment. Our company is the world‘s largest manufacturer of Power Tools. We are leading innovators in this field, offering an extensive range of Power Tools for professional and DIY users all around the world. Our international team with office, located in Budapest is currently looking for a new team member.

As part of the Bosch Power Tools marketing team for Hungary you will be responsible to lead execution of brand strategy across all local online and offline touchpoints. Moreover, in close collaboration within the marketing team, you will be the country owner for the implementation of holistic user journey towards user and retail partners, based on global marketing strategy and Marketing Concepts. This is the foundation of business activities in the country and one of key activities to fascinate the user and foster brand loyalty. You’ll work in a team of various marketeers with rich opportunity to also develop in other areas.

► Plan and execute local campaigns and activations on the applicable offline and online touch point with the regional touch point responsible

► Contribute to the development of promotions in collaboration with the responsible touch point manager

► Gain and provide user and market insights

► Proofreading and local adaptations of marketing assets

► Support local retailers with activation

► Coordinate local agencies and external resources (if applicable)

► Contribute to the Marketing and sales plan process

► Provide marketing forecasting when needed

► Key stakeholders: regional BU and x-BU touch point marketing teams, Lead Marketing Manager, local x-BU marketing team, Sales

► Event management and organization

► Online and offline POS management

► 3-5 years of professional experience preferably in a multinational environment

► Experience with power tools is an advantage

► Very good marketing know-how along all Marketing and sales plan

► Functional expertise in local offline and, if required, online media activation, local agency management

► High expertise in branding and good understanding of UX related to information and purchase decisions of the target group

► High sales affinity and good understanding of the retail landscape

► Understanding of the online and offline landscapes

► Operational experience in marketing

► Passion in execution

► Analytic and negotiation skills

► UX and Agile working methods

► Team player

► Lead based on data

► Result oriented

► Strong user-centered approach

► Strong digital mindset

► Data-based thinker, translates insights into action

► Self-responsible

► Willingness to learn and grow

► Right communication skills to make the topic understood in the broader context of Marketing, Sales, and User journey management

► Competitive compensation package incl: salary, annual & performance bonus, cafeteria

► Flexible work arrangements

► With a high percentage of home-office opportunity, that will remain after the pandemic

► Flexibility in location & timing – in accordance with team’s target & alignment

► Our on-site Activity Based Working environment, which is designed for creativity and efficiency using the advantages of Smart Buildings

►International, diverse, inclusive company culture supported with a transformational leadership mindset

► Continuous learning & growth opportunity – we offer a wide range of development programs and trainings to ensure that you’re ready

► Wellbeing programs including Medical & Mental support

► Organized events in various themes such as Sport, Cultural & Educational, also many self-organized activities supported by the company

► Childcare opportunity #Bosch Kindergarten & Nursery

If you require any further information, please feel free to contact us on the
following number: +36 80 18 08 01. Our colleagues can help you with answers during the weekdays between 08:00 a.m. till 16:00 p.m.