Content Marketing Manager, Canada, Remote

As a Content Marketing Manager at Fundraise Up, your key responsibilities include creating, optimizing, and scaling content initiatives aimed at enhancing engagement and conversion rates. You will develop compelling copy for landing pages and advertisements, write and test high-performing email campaigns, and create engaging conversion-oriented assets like online calculators and infographics. Additionally, you'll continuously analyze content performance to iterate and improve key performance indicators.

To apply for the Content Marketing Manager position at Fundraise Up, applicants should have a minimum of 5 years of experience working with non-profit organizations or a strong understanding of their unique fundraising challenges. Experience with B2B SaaS or tech platforms is also essential. We're looking for someone with a passion for crafting engaging content, a data-informed mindset to analyze and optimize strategies, and a collaborative spirit to work alongside cross-functional teams.

In the role of Content Marketing Manager at Fundraise Up, you'll be responsible for crafting various types of content that are conversion-driven. This includes compelling landing pages and advertisements, high-performing email sequences, and unique digital assets like infographics, reports, and interactive demos. Your goal will be to develop content that enhances target account engagement and drives measurable conversions.

Yes, the Content Marketing Manager position at Fundraise Up is fully remote within Canada. This allows you to create impactful marketing strategies while enjoying the flexibility and comfort of working from your own home.

Fundraise Up provides a competitive compensation package for its Content Marketing Manager, including a base salary, stock options, and comprehensive benefits. Employees enjoy 30 days off, home office setup assistance, reimbursement for English learning courses and professional education, gym or swimming pool reimbursement, and coworking credits to create an optimal work environment.

In answering this question, highlight specific examples of your work with non-profits—including the types of campaigns you executed, the challenges faced, and how your content strategy met their unique needs. Discuss any metrics that illustrate success in engagement or conversions.

Discuss specific metrics you utilize, such as open rates, click-through rates, conversion rates, and engagement metrics. Explain your process for analyzing these metrics and iterating content to continually improve performance.

You can mention A/B testing subject lines and content, segmenting your audience for tailored messaging, and consistent analysis of open and click rates. Highlight any past examples where these strategies resulted in improved performance.

Explain your strategy for tailoring content based on the platform, audience, and objectives. Discuss how you adapt tone, style, and format for social media, email newsletters, or blog posts, ensuring each piece of content aligns with the medium and resonates with the target audience.

Express your commitment to a data-informed approach, emphasizing how you use analytics to identify trends, audience preferences, and content performance. Illustrate with examples of how you’ve adjusted strategies based on data findings in the past.

Be ready to discuss a specific campaign—what the objectives were, the content you created, how you executed it, and what results were achieved. Highlight the impact on engagement and conversions, using metrics to support your success story.

Discuss the methods you use to stay informed, such as following industry thought leaders on social media, attending webinars, or subscribing to relevant publications. This shows your commitment to continuous learning and adaptation in your role.

Mention tools like Slack, Zoom, Google Workspace, or project management software like Trello or Asana. Share your experience using these platforms to foster effective collaboration and communication with your team members.

Explain your process for maintaining brand consistency, such as having clear guidelines in place, involving stakeholders in content review, and continually referencing brand values and goals during content creation.

Think creatively and propose specific ideas relevant to the non-profit sector that aligns with Fundraise Up’s goals. This could include interactive content, video storytelling, or unique engagement campaigns that enhance donor involvement and drive conversion.