Content Marketing Manager, Portugal, Remote

As a Content Marketing Manager at Fundraise Up, you will be responsible for creating and optimizing content initiatives to boost engagement and drive conversions. This includes developing compelling copy for landing pages, email campaigns, and various digital assets. Your role will also involve performance optimization to continually refine our content strategies and increase effectiveness.

To be considered for the Content Marketing Manager role at Fundraise Up, candidates should have a minimum of 5 years of experience, particularly with nonprofit organizations or in a B2B SaaS context. A passion for creating engaging content and a data-informed mindset are also essential to succeed in this role.

At Fundraise Up, we believe in providing our Content Marketing Manager with the tools and resources needed for success. This includes comprehensive benefits, meaningful equity, as well as home office setup assistance to ensure a productive work environment. Ongoing education and training opportunities are also offered to help refine your skills and knowledge.

The Content Marketing Manager at Fundraise Up will create various types of content, including landing page copy, engaging email sequences, interactive demos, and conversion-oriented assets like infographics and reports. The focus will be on producing content that resonates with our nonprofit audience and drives measurable results.

Working remotely as a Content Marketing Manager at Fundraise Up provides flexibility and a balanced work-life integration. You’ll enjoy perks like 30 days off, assistance with home office equipment, and reimbursements for personal development courses, promoting both professional growth and personal well-being.

In responding to this question, be sure to highlight specific projects you've worked on that align with nonprofit goals. Discuss the types of content you've created and how they contributed to increasing engagement and donations.

When answering this question, mention your approach to A/B testing subject lines, personalizing content, analyzing open and click-through rates, and continuously refining your strategy based on performance metrics.

Explain the key performance indicators (KPIs) that you track, such as engagement rates, conversion rates, and lead generation. Providing examples of how you've used data to inform adjustments will show your analytical abilities.

Share your background in B2B SaaS environments, emphasizing any specific campaigns or projects. Discuss how you've tailored your content strategy to appeal to a tech-savvy audience.

In your response, detail a specific campaign that achieved significant results. Include your role, the objectives, the strategies employed, and the outcomes, making sure to emphasize results.

Discuss your methods for understanding the audience, such as conducting surveys, analysis of engagement data, and leveraging customer feedback to tailor content to audience interests and needs.

Be prepared to mention specific software and tools you’re familiar with, such as content management systems (CMS), email marketing platforms, and analytics tools, explaining how you've used them effectively.

Articulate your approach to cross-functional collaboration. Share examples of how you’ve worked with sales, marketing, and product teams to create cohesive messaging and successful campaigns.

Discuss the steps you take when drafting copy, from researching target keywords to crafting compelling calls to action, and your focus on optimizing content for user engagement and conversions.

Mention resources like industry blogs, webinars, and professional networks you are part of that keep you informed about the latest trends and best practices in content marketing.